out of home

Heineken billboard

Move, the measurement arm of the Outdoor Media Association, has launched its new School Mapping Tool to ensure that products which are illegal for purchase by minors are not advertised within a 150m sightline of a primary or secondary school. Accurately mapping the locations and boundaries of over 29,900 schools across NSW, QLD,

outdoor signage, out of home, digital signage

Not even billboards can escape the need for third party measurement as more advertisers want to be sure they are getting what they paid for.  Measurement provider Integral Ad Science (IAS) has partnered with Out-of-Home (OOH) reporting platform Seedooh to provide enhanced campaign delivery validation on digital signs and screens

outdoor signage, out of home, digital signage

Digital out of home signage now makes up almost half of the out of home category’s revenue, according to figures from the Outdoor Media Association. In 2017 digital out of home revenue accounted for 47.3 per cent of total net media revenue, up from 40.2 per cent in 2016. WHICH-50