Oracle marketing cloud

AI

Let’s pop the balloon. Despite everything you have read or heard in recent months the machine won’t answer all of your questions, and it won’t replace you. It might even create more work for you if you are not careful. But the bottom line is that an ancient rule of

The results of our recent CMO of Tomorrow study suggest that while the most senior marketers and their management peers understand the primacy of financial metrics to measuring success, the message is not necessarily reaching down deeper into the organisation. The report reveals that  CMOs understand that great customer experiences

APAC has emerged as the world’s ecommerce hub in recent years. While much of the emphasis has attended the rise of China, where private consumption is set to reach $US6.4 trillion by 2020, the story is much wider. A report by Research and Markets released in October 2105 revealed that

Typically prospects don’t queue up waiting for the opportunity to hand you their cash. Instead marketers have to use all the tools at their disposal to nurture a sales lead towards a sale. And the odds are stacked against the win from the very start. Research by SiriusDecisions reveals that