Oracle CX

Oracle announced Oracle CX Unity, a unique approach to managing customer data that enables organisations to deliver an experience that is timely, relevant, and consistent across known and unknown interactions. Existing approaches are built around the idea of a linear “customer journey” and simply focus on integrating sales, marketing, and

Marketers are increasingly being tested against their ability to deliver personalised customer experiences across multiple channels. There is a good reason for this – it has proven to be more effective. Targeted campaigns deliver much higher conversion rates than batch and blast efforts. Unfortunately, too often the foundations on which

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers and customer experience professionals appreciate the importance of identity management as a piece of bedrock infrastructure. Knowing who your customers are is an essential part of ensuring they are provided with highly personalised and appropriate messaging