Partnership, merger and acquisitions, deal

US software giant Oracle is buying Melbourne-based Aconex, which provides cloud-based software for construction projects, in a deal worth $1.6 billion. Oracle is offering to buy 100 per cent of the shares in Aconex by way of a scheme of arrangement for A$7.80 in cash per share. Sign up for

Addressing a packed session at OpenWorld yesterday, Oracle president of product development, Thomas Kurian, revealed how the firm had infused new forms of human interface, autonomous computing, artificial intelligence, IoT, and blockchain technology into their latest cloud offerings. Kurian presented the new cloud product suite that spans infrastructure, analytics, data

Larry Ellison Oracle

Oracle chairman and CTO, Larry Ellison, unveiled Oracle 18c, the world’s first and only fully autonomous database at the firm’s flagship OpenWorld event in San Francisco last night. Oracle’s latest database is 100 per cent autonomous and automatically provisions, patches, updates and backs itself up without any human intervention. The

Oracle now provides the best digital experience platform, displacing previous leader Adobe according to the latest Forrester Research Wave report. Oracle moves into top spot with the biggest portfolio and heavy cloud refactoring. Adobe lost marks for a lack of commerce functionality and “no significant PaaS”. Sign up to Which-50’s

mobile apps

CMOs and marketing leaders often see their campaign spending proposals float through budget meetings with little scrutiny, only to find much smaller requests for development attract painful and often irrational attention. A big part of the problem is that marketers have become much better at describing and validating digital marketing

Blood donation

Less clinical, more retail. That’s the vision for Red Cross Australia’s 100 donor centres across the country, as the not-for-profit aims to improve its relationship with donors. Sign up for Which-50’s Irregular Insights newsletter “Until February this year none of our channels spoke to each other. SMS, phone, email none

Cloud has achieved nearly total market penetration in Australia but maturity levels still have a way to go, according to researchers and executives at a media roundtable hosted by Oracle in Sydney this week. “Most organisations of more than 20 employees, you’ll struggle to find any who didn’t have any

Oracle is boosting its media and advertising measurement capabilities with the acquisition of Moat, a digital measurement firm. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for marketers and publishers. Terms of the deal were not disclosed. Take our Which-50 reader survey and go

Marketers need to “stop living a lie” and reassess the metrics they use to determine the success of their digital campaigns. That’s the view of Steve Lucas, the new CEO of Marketo, who stepped into the top job at the marketing software company in October 2016. Take our Which-50 reader


Adobe, Oracle, Salesforce and Marketo dominate Gartner’s magic quadrant for digital marketing hubs, released last week. Digital marketing hubs provide standardised access to audience data, content, workflow triggers and operational analytics to automate execution and optimisation of multichannel campaigns, conversations, experiences and data collection across online and offline channels, says