Oracle now provides the best digital experience platform, displacing previous leader Adobe according to the latest Forrester Research Wave report. Oracle moves into top spot with the biggest portfolio and heavy cloud refactoring. Adobe lost marks for a lack of commerce functionality and “no significant PaaS”. Sign up to Which-50’s

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CMOs and marketing leaders often see their campaign spending proposals float through budget meetings with little scrutiny, only to find much smaller requests for development attract painful and often irrational attention. A big part of the problem is that marketers have become much better at describing and validating digital marketing

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Less clinical, more retail. That’s the vision for Red Cross Australia’s 100 donor centres across the country, as the not-for-profit aims to improve its relationship with donors. Sign up for Which-50’s Irregular Insights newsletter “Until February this year none of our channels spoke to each other. SMS, phone, email none

Cloud has achieved nearly total market penetration in Australia but maturity levels still have a way to go, according to researchers and executives at a media roundtable hosted by Oracle in Sydney this week. “Most organisations of more than 20 employees, you’ll struggle to find any who didn’t have any

Oracle is boosting its media and advertising measurement capabilities with the acquisition of Moat, a digital measurement firm. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for marketers and publishers. Terms of the deal were not disclosed. Take our Which-50 reader survey and go

Marketers need to “stop living a lie” and reassess the metrics they use to determine the success of their digital campaigns. That’s the view of Steve Lucas, the new CEO of Marketo, who stepped into the top job at the marketing software company in October 2016. Take our Which-50 reader


Adobe, Oracle, Salesforce and Marketo dominate Gartner’s magic quadrant for digital marketing hubs, released last week. Digital marketing hubs provide standardised access to audience data, content, workflow triggers and operational analytics to automate execution and optimisation of multichannel campaigns, conversations, experiences and data collection across online and offline channels, says

Oracle is bringing its Cloud Platform services to the Australian market, expanding its cloud coverage locally to and compete with Microsoft Azure and Amazon Web Services. Sign up for Which-50’s Irregular Insights newsletter Oracle has offered its SaaS offerings across finance, HR and marketing out of Australia since 2012. The

CMOs have a much more sophisticated view of the real value digital channels provide than many people give them credit for. That is especially true of those marketing executives who have successfully embedded agility into the way they work. That’s a key insight from a new study called “CMO Insights

Most acquisitions get waved through by shareholders with little fuss. But for a few weeks it looked like Oracle’s move on Netsuite might come unglued. Indeed executives from co-CEO Mark Hurd down avoided any serious mention of the deal during last months Oracle OpenWorld in San Francisco. However word quickly