Oracle

data, analytics, engineering, STEM

It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers it feels like the customer’s expectations just keep on rising. In such a complex business environment a sophisticated approach to data is the key to success. Download: The Data Driven CMO

Oracle has announced the latest updates to its Customer Experience (CX) and Marketing Cloud suites by introducing new artificial intelligence based applications, data analytics solutions, and innovative customer loyalty capabilities. Launched in the United States yesterday, the newest series of innovations to the Oracle Marketing Cloud suite includes an analytics

For most of its history NetSuite has had something to prove: specifically that its cloud-based ERP system was superior to the on-premise alternatives. That meant evangelising the benefits of cloud computing way back in 1998 when the company was founded. Before being acquired by Oracle in 2016, NetSuite — along

sunflower

Enterprise Resource Planning (ERP) solutions provide the digital backbone for companies seeking operational transformation and efficiencies — but they are inherently complicated, and notoriously challenging to implement. When successfully executed, an ERP upgrade has profound business implications that can directly improve a firm’s profitability. For Australian companies seeking expansion in

Swimming in the red ocean of ad networks in the mid-2000’s, BlueKai was fish of a different colour: a company that wasn’t trying to sell you ads or buy them for you, but rather offered information about people. Were they in the market for a car? What kind of car?

appointment, job, network,

Will Griffith has left Oracle to become the new Managing Director of Marketo, ANZ. Griffith joins the marketing automation company from Oracle Marketing Cloud, where he was most recently Head of Sales and Go-to-Market Strategy for APAC. He takes over from Bill Binch, who was appointed ANZ managing director in

The need to navigate the changing landscape of digital marketing — driven by ever-rising customer expectations — was a common theme across many of Which-50’s most popular digital marketing stories published this year. Topping the list was Which-50’s coverage of ad retargeting platform Criteo. The story began late last year,

Partnership, merger and acquisitions, deal

US software giant Oracle is buying Melbourne-based Aconex, which provides cloud-based software for construction projects, in a deal worth $1.6 billion. Oracle is offering to buy 100 per cent of the shares in Aconex by way of a scheme of arrangement for A$7.80 in cash per share. Sign up for

Addressing a packed session at OpenWorld yesterday, Oracle president of product development, Thomas Kurian, revealed how the firm had infused new forms of human interface, autonomous computing, artificial intelligence, IoT, and blockchain technology into their latest cloud offerings. Kurian presented the new cloud product suite that spans infrastructure, analytics, data

Larry Ellison Oracle

Oracle chairman and CTO, Larry Ellison, unveiled Oracle 18c, the world’s first and only fully autonomous database at the firm’s flagship OpenWorld event in San Francisco last night. Oracle’s latest database is 100 per cent autonomous and automatically provisions, patches, updates and backs itself up without any human intervention. The