Oracle

Before Oracle bought NetSuite in 2016 for $9.3 billion, NetSuite had completed its own big acquisition, buying commerce marketing platform Bronto for $200 million in 2015. While Oracle and NetSuite are “still in the honeymoon phase,” Oracle’s relationship status with Bronto is a little more complicated. That’s because NetSuite and

SuiteWorld Mark Hurd and Jim McGeever

The shift to the cloud as an “irresistible force” and that will accelerate over the next decade. That’s the view of Oracle CEO Mark Hurd. “Over the next decade the bulk of workloads that are in companies today are going to be in the cloud,” Hurd said during a Q&A

Jim McGeever, SuiteWorld, NetSuite

From a standing start, China is expected to become NetSuite’s second largest market, behind only the US, by next year. The company is benefiting from the scale-advantages of deeper integration inside Oracle. China is currently NetSuite’s fourth largest market, a remarkable feat considering a few years ago the company didn’t

data, analytics, engineering, STEM

It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers it feels like the customer’s expectations just keep on rising. In such a complex business environment a sophisticated approach to data is the key to success. Download: The Data Driven CMO

Oracle has announced the latest updates to its Customer Experience (CX) and Marketing Cloud suites by introducing new artificial intelligence based applications, data analytics solutions, and innovative customer loyalty capabilities. Launched in the United States yesterday, the newest series of innovations to the Oracle Marketing Cloud suite includes an analytics

For most of its history NetSuite has had something to prove: specifically that its cloud-based ERP system was superior to the on-premise alternatives. That meant evangelising the benefits of cloud computing way back in 1998 when the company was founded. Before being acquired by Oracle in 2016, NetSuite — along

sunflower

Enterprise Resource Planning (ERP) solutions provide the digital backbone for companies seeking operational transformation and efficiencies — but they are inherently complicated, and notoriously challenging to implement. When successfully executed, an ERP upgrade has profound business implications that can directly improve a firm’s profitability. For Australian companies seeking expansion in

Swimming in the red ocean of ad networks in the mid-2000’s, BlueKai was fish of a different colour: a company that wasn’t trying to sell you ads or buy them for you, but rather offered information about people. Were they in the market for a car? What kind of car?

appointment, job, network,

Will Griffith has left Oracle to become the new Managing Director of Marketo, ANZ. Griffith joins the marketing automation company from Oracle Marketing Cloud, where he was most recently Head of Sales and Go-to-Market Strategy for APAC. He takes over from Bill Binch, who was appointed ANZ managing director in

The need to navigate the changing landscape of digital marketing — driven by ever-rising customer expectations — was a common theme across many of Which-50’s most popular digital marketing stories published this year. Topping the list was Which-50’s coverage of ad retargeting platform Criteo. The story began late last year,