Oracle

Customer Experience

Digital maturity varies widely across sectors. Generally, digital leaders have a leg up when it comes to delivering experiences. But other brands will get little sympathy from consumers, who increasingly demand more and benchmark every experience against digital leaders. That is according to Des Cahill, Oracle CX VP and CMO.

Brands claim to compete on experience, rather than just products or services. It is a widely used tactic, employed by both the brands themselves and the vendors selling the technology that helps deliver them. During an Oracle CX event in Sydney this month, executives from Oracle CX and local customer

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Digital trends are changing the way organisations market and sell. When potential customers are more likely to begin their research online, tools such as webinars offer an engaging and cost-effective way to educate people about a product or service. They are also a great way to identify where customers are

NetSuite is more closely integrating Bronto into its products and sales activity, but executives say there is more opportunity to more closely align the commerce marketing platform with its suite of business management software. NetSuite acquired Bronto for $200 million in 2015 to complement its commerce products. A year later

Oracle says it will continue to make significant investments in NetSuite to take advantage of more businesses running their back office operations on cloud-based software. The software giant acquired NetSuite for $US9.3 billion in 2016 and has left the company to operate as a separate business unit which is able

The message out of Oracle’s Customer Experience event in Las Vegas last week, is that the company is leveraging its strong database heritage and building a three-pillar strategy; connected data, connected experience and connected intelligence. Which-50’s invitation to the event was obviously lost in the mail, so we tracked down

Oracle is debuting its global yacht race in Sydney tomorrow, adding digital sensors and data analysis to a fleet of what it says are the world’s fastest and most technologically advanced catamarans. The inaugural SailGP race is different from traditional races because it combines standardisation with dynamic innovation, according to

For consumers there are now so many services that compete for their money every day. For brands, engagement is more important than ever which means every experience they provide needs to be personal, memorable and effective. This is the reason why delivering world class customer experiences across all channels and

Accenture has acquired PrimeQ, one of Australia’s and New Zealand’s top Oracle Software as a Service (SaaS) Cloud implementation service providers. With the addition of PrimeQ, Accenture claims it is now the largest Oracle Cloud systems integrator in the region. Sign up for Which-50’s Irregular Insights newsletter “PrimeQ has extensive

Public cloud providers are catching up to market leader Amazon Web Services in the number of services they offer. But no other provider comes close to the market leader in terms of the underlying capabilities, according to its CEO Andy Jassy. Sign up for Which-50’s Irregular Insights newsletter Speaking at