Oracle

Oracle launched its blockchain cloud service today, allowing organisations to build their own blockchain networks through the Oracle cloud platform to help monitor transactions and track goods through the supply chain. The company said blockchain has the power to “fundamentally transform how every industry does business” and claims the new

Paid media is a powerful tool, with plenty of metrics to present. But which ones should marketers pay attention to? Clicks and likes do not drive outcome for the business. When things inevitably go awry, fingers are pointed in every direction and paid media costs are quickly scrutinised. However many

While many marketers are enamoured with the advantages of martech, it is worth remembering the activity should always be optimised. After all, marketing technology is only as good as the data feeding it, and customers’ behaviour is constantly providing new data. Deliver the very best customer experience with seamless marketing

Delivering exceptional customer experiences has quickly become table stakes for marketers. Too often, though, these experiences are undermined by inconsistent messaging and opportunities go begging. Repeated or irrelevant messages breed consumer intolerance and annoyance, which is quickly vocalised and often amplified by social media. Inconsistent messaging can also be a

Construction concept, idea, data

Oracle has agreed to acquire DataScience.com, an enterprise cloud platform for data science projects and workloads. Terms of the deal were not disclosed. DataScience.com is a platform for centralised data science tools and infrastructure. Oracle said it plans to integrate the data science platform with its cloud infrastructure to provide

Polo horse

Heineken Urban Polo is using Oracle artificial intelligence (AI) in the cloud to power a digital concierge for its events in New Zealand. The concierge contains all event’s information such as how to get there, where the bar is, what times the matches start, when the pony parade is on,

Digital technologies have dramatically improved the experiences of consumers, making it much easier for them to find what they want and to be provided with the service levels they expect. Not only is their product choice greatly improved but so are the choices of channels, which allow them to act

Marketers are increasingly being tested against their ability to deliver personalised customer experiences across multiple channels. There is a good reason for this – it has proven to be more effective. Targeted campaigns deliver much higher conversion rates than batch and blast efforts. Unfortunately, too often the foundations on which

It is not enough to simply take advantage of cloud services. To make the most of new digital environment organisations have to change how they operate. That’s the view of Oracle CIO, Mark Sunday who was speaking at the Oracle Cloud event in Sydney this week. Sunday outlined the impact of

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers and customer experience professionals appreciate the importance of identity management as a piece of bedrock infrastructure. Knowing who your customers are is an essential part of ensuring they are provided with highly personalised and appropriate messaging