Oracle

The message out of Oracle’s Customer Experience event in Las Vegas last week, is that the company is leveraging its strong database heritage and building a three-pillar strategy; connected data, connected experience and connected intelligence. Which-50’s invitation to the event was obviously lost in the mail, so we tracked down

Oracle is debuting its global yacht race in Sydney tomorrow, adding digital sensors and data analysis to a fleet of what it says are the world’s fastest and most technologically advanced catamarans. Sign up for Which-50’s Irregular Insights newsletter The inaugural SailGP race is different from traditional races because it

For consumers there are now so many services that compete for their money every day. For brands, engagement is more important than ever which means every experience they provide needs to be personal, memorable and effective. This is the reason why delivering world class customer experiences across all channels and

Accenture has acquired PrimeQ, one of Australia’s and New Zealand’s top Oracle Software as a Service (SaaS) Cloud implementation service providers. With the addition of PrimeQ, Accenture claims it is now the largest Oracle Cloud systems integrator in the region. Sign up for Which-50’s Irregular Insights newsletter “PrimeQ has extensive

Public cloud providers are catching up to market leader Amazon Web Services in the number of services they offer. But no other provider comes close to the market leader in terms of the underlying capabilities, according to its CEO Andy Jassy. Sign up for Which-50’s Irregular Insights newsletter Speaking at

safety, risk, compliance, brand safety

Oracle Moat, the digital measurement side of the Data Cloud, has launched ‘pre-bid by Moat’ to help marketers identify brand safe, fraud safe and viewable ad inventory. The placement solution assess inventory for viewability and invalid traffic standards before a ad bid is made on programmatic platforms. The product is

Adobe Marketo

Marketo is now officially part of the Adobe family, after acquiring the martech company for $US4.75 billion. Announced in September, the deal brings together strengthens Adobe’s B2B play and appeal to mid-market customers. It also helps dobe compete against rival marketing clouds Oracle and Salesforce. Leadership Webinar: Which-50’s 2019 Outlook

Oracle announced Oracle CX Unity, a unique approach to managing customer data that enables organisations to deliver an experience that is timely, relevant, and consistent across known and unknown interactions. Existing approaches are built around the idea of a linear “customer journey” and simply focus on integrating sales, marketing, and

Marketing

Oracle Eloqua, part of Oracle Marketing Cloud, is the top-ranked business to business (B2B) marketing automation platform, leading its competitors in the current offering, strategy and market presence categories, according to the latest Forrester Wave research. The report also named Marketo and Salesforce as leaders, and Act-On Software, SAP, and

Oracle and LinkedIn are working together to help HR professionals meet the shifting demands of the talent economy. Announced last week, a series of new integrations between Oracle’s Human Capital Management Cloud (Oracle HCM Cloud) and Taleo Enterprise Edition, and LinkedIn, will help HR teams attract, engage and retain employees