Oracle

The majority of applicants to The University of Adelaide interacted with a Facebook Messenger chatbot during the institution’s busiest period. The school says the bot freed up staff for more valuable tasks and returned overwhelmingly positive feedback from the potential students because it was deliberately designed as a “complementary” feature

Microsoft and Oracle have formed a partnership which will allow mutual customers to connect services from each company’s cloud platform. The cloud interoperability partnership will enable customers to migrate and run mission-critical enterprise workloads across Microsoft Azure and Oracle Cloud. For example, customers will be able to run Oracle Retail

Customer Experience

Digital maturity varies widely across sectors. Generally, digital leaders have a leg up when it comes to delivering experiences. But other brands will get little sympathy from consumers, who increasingly demand more and benchmark every experience against digital leaders. That is according to Des Cahill, Oracle CX VP and CMO.

Brands claim to compete on experience, rather than just products or services. It is a widely used tactic, employed by both the brands themselves and the vendors selling the technology that helps deliver them. During an Oracle CX event in Sydney this month, executives from Oracle CX and local customer

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Digital trends are changing the way organisations market and sell. When potential customers are more likely to begin their research online, tools such as webinars offer an engaging and cost-effective way to educate people about a product or service. They are also a great way to identify where customers are

NetSuite is more closely integrating Bronto into its products and sales activity, but executives say there is more opportunity to more closely align the commerce marketing platform with its suite of business management software. NetSuite acquired Bronto for $200 million in 2015 to complement its commerce products. A year later

Oracle says it will continue to make significant investments in NetSuite to take advantage of more businesses running their back office operations on cloud-based software. The software giant acquired NetSuite for $US9.3 billion in 2016 and has left the company to operate as a separate business unit which is able

The message out of Oracle’s Customer Experience event in Las Vegas last week, is that the company is leveraging its strong database heritage and building a three-pillar strategy; connected data, connected experience and connected intelligence. Which-50’s invitation to the event was obviously lost in the mail, so we tracked down

Oracle is debuting its global yacht race in Sydney tomorrow, adding digital sensors and data analysis to a fleet of what it says are the world’s fastest and most technologically advanced catamarans. The inaugural SailGP race is different from traditional races because it combines standardisation with dynamic innovation, according to

For consumers there are now so many services that compete for their money every day. For brands, engagement is more important than ever which means every experience they provide needs to be personal, memorable and effective. This is the reason why delivering world class customer experiences across all channels and