Oracle

The University of Adelaide has launched its second chatbot which is designed to help double the number of international students enrolled at the higher education institution within the next five years.  That growth requires new ways of thinking about recruiting and handling student inquiries, says Catherine Cherry, The University of

Oracle has launched new enhancements to its customer data platform and announced the first customers for CX Unity, which builds on the data and marketing products the company has built and acquired over the past eight years. Both Salesforce and Adobe have announced their own CDPs this year. According to

Larry Ellison

Autonomy will bring tremendous benefits to computer technology, not just by reducing the cost of labour, but also eliminating human error and preventing data loss. That’s the view of Larry Ellison, Oracle founder, CTO and chairman, who outlined Oracle’s vision to build a fully autonomous cloud at the company’s conference

Oracle’s Generation 2 Cloud is set to go live in Australia by the end of the month, with the opening of a new region in Sydney. It will be the database giant’s first Australian data centre and is part of a broader plan from Oracle to have 19 Generation 2

Deloitte has acquired Melbourne-headquartered information and data management consulting business, NeoData Australia. The founders and staff will join the professional services firm’s consulting enterprise tchnology practice on 12 August 2019. Terms of the transaction were not disclosed. NeoData is an information services consultancy that specialises in reporting, analytics, and business

The majority of applicants to The University of Adelaide interacted with a Facebook Messenger chatbot during the institution’s busiest period. The school says the bot freed up staff for more valuable tasks and returned overwhelmingly positive feedback from the potential students because it was deliberately designed as a “complementary” feature

Microsoft and Oracle have formed a partnership which will allow mutual customers to connect services from each company’s cloud platform. The cloud interoperability partnership will enable customers to migrate and run mission-critical enterprise workloads across Microsoft Azure and Oracle Cloud. For example, customers will be able to run Oracle Retail

Customer Experience

Digital maturity varies widely across sectors. Generally, digital leaders have a leg up when it comes to delivering experiences. But other brands will get little sympathy from consumers, who increasingly demand more and benchmark every experience against digital leaders. That is according to Des Cahill, Oracle CX VP and CMO.

Brands claim to compete on experience, rather than just products or services. It is a widely used tactic, employed by both the brands themselves and the vendors selling the technology that helps deliver them. During an Oracle CX event in Sydney this month, executives from Oracle CX and local customer

maze puzzle deciphering clue lost

Digital trends are changing the way organisations market and sell. When potential customers are more likely to begin their research online, tools such as webinars offer an engaging and cost-effective way to educate people about a product or service. They are also a great way to identify where customers are