Oracle

Oracle’s Generation 2 Cloud is set to go live in Australia by the end of the month, with the opening of a new region in Sydney. It will be the database giant’s first Australian data centre and is part of a broader plan from Oracle to have 19 Generation 2

Deloitte has acquired Melbourne-headquartered information and data management consulting business, NeoData Australia. The founders and staff will join the professional services firm’s consulting enterprise tchnology practice on 12 August 2019. Terms of the transaction were not disclosed. NeoData is an information services consultancy that specialises in reporting, analytics, and business

The majority of applicants to The University of Adelaide interacted with a Facebook Messenger chatbot during the institution’s busiest period. The school says the bot freed up staff for more valuable tasks and returned overwhelmingly positive feedback from the potential students because it was deliberately designed as a “complementary” feature

Microsoft and Oracle have formed a partnership which will allow mutual customers to connect services from each company’s cloud platform. The cloud interoperability partnership will enable customers to migrate and run mission-critical enterprise workloads across Microsoft Azure and Oracle Cloud. For example, customers will be able to run Oracle Retail

Customer Experience

Digital maturity varies widely across sectors. Generally, digital leaders have a leg up when it comes to delivering experiences. But other brands will get little sympathy from consumers, who increasingly demand more and benchmark every experience against digital leaders. That is according to Des Cahill, Oracle CX VP and CMO.

Brands claim to compete on experience, rather than just products or services. It is a widely used tactic, employed by both the brands themselves and the vendors selling the technology that helps deliver them. During an Oracle CX event in Sydney this month, executives from Oracle CX and local customer

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Digital trends are changing the way organisations market and sell. When potential customers are more likely to begin their research online, tools such as webinars offer an engaging and cost-effective way to educate people about a product or service. They are also a great way to identify where customers are

NetSuite is more closely integrating Bronto into its products and sales activity, but executives say there is more opportunity to more closely align the commerce marketing platform with its suite of business management software. Sign up to Which-50’s Digital Marketing Newsletter NetSuite acquired Bronto for $200 million in 2015 to

Oracle says it will continue to make significant investments in NetSuite to take advantage of more businesses running their back office operations on cloud-based software. The software giant acquired NetSuite for $US9.3 billion in 2016 and has left the company to operate as a separate business unit which is able

The message out of Oracle’s Customer Experience event in Las Vegas last week, is that the company is leveraging its strong database heritage and building a three-pillar strategy; connected data, connected experience and connected intelligence. Which-50’s invitation to the event was obviously lost in the mail, so we tracked down