Optus

Optus has overhauled its marketing measurement capabilities, implementing a new technology platform built on a strong data foundation.  After conducting a global marketing analytics & algorithmic attribution services tender, Optus began working with Marketing Evolution, a US-based marketing measurement provider in October 2018. The aim of the initiative was to

Optus this week announced three new executive hires from the tech and finance sector, along with a new partnership with Cisco to launch its cloud-based contact centre service in Australia with an eye to the increase in remote work. Libby Roy joins Optus as managing director SMB from Paypal, where

Optus is partnering with Curtin University to launch an on campus 5G lab for research, teaching and collaboration on the next wave of cellular mobile technology, expanding the telco and university’s ongoing partnership on emerging technology. Using its 5G network, Optus says the lab will act as a hub for

The ACCC has granted interim authorisation allowing the NBN, Telstra, Optus, Vodafone, TPG and Vocus to collaborate to keep telecommunications and networks operating effectively during the current COVID-19 pandemic.  At the request of Mitch Fifield, minister for communications these six organisations have formed a group to share information, coordinate strategies

Optus Business and James Cook University (JCU) have joined forces to co-create enterprise solutions using Internet of Things (IoT) to advance digital technology across a range of industries. The seven-year alliance unites Optus’ next-generation narrow-band Internet of Things (NB-IoT) network and industry expertise with JCU’s scientific excellence in tropical research,

Kelly Bayer Rosmarin is the new CEO of Optus, replacing Alan Lew, who will move to the management team of Optus parent Singtel after five years at the helm of the Australian telco. Bayer Rosmarin has been Optus deputy CEO since joining from the Commonwealth Bank in March after missing

Optus customers can now gift their excess data to young Australians living in poverty as part of a new initiative launched this week.  The Donate Your Data program aims to address the digital divide between Australians who don’t have the resources to fully participate in work, study or access everyday

Optus is developing an AI application to automatically transcribe and analyse customers’ calls. The capability was debuted in America earlier this year as a live translation service but is currently being piloted as a tool to assist contact centre agents. “What that technology gives us is an ability to [do]

Over 300 Optus employees have participated in the telco’s new training program, CX Academy, which is the first of a several organisational strategies to build and improve Optus customer experience and service outcomes. The program takes employees through a variety of customer experience (CX) masterclasses designed drive the best end

Optus will become a major partner of Legacy Esports, the professional gaming team owned by the Adelaide Crows. Terms of the deal were not disclosed but the telco said it is a “long term” deal which will include branding rights and content creation. Legacy Esports is a professional gaming organisation