Optus

Optus will become a major partner of Legacy Esports, the professional gaming team owned by the Adelaide Crows. Terms of the deal were not disclosed but the telco said it is a “long term” deal which will include branding rights and content creation. Legacy Esports is a professional gaming organisation

Software developers from Optus have debuted what they called a “step change” in the phone call. The telco is using software to transcribe and translate phone calls in real time, a feature it believes can fundamentally change telecommunications and open up a host of new use cases. A prerecorded video

Optus has announced a partnership with Metigy, an AI-driven social media management, strategy and support solutions platform designed for small businesses. Optus’ 435,000 SMB customers can now access Metigy’s automated social media marketing programs, which uses predictive technology to guide marketing decisions. Metigy’s digital strategy solution delivers insights, ideas and

Coles has signed a multi-year partnership with Optus Business encompassing digital network and telecommunications services. The companies say he deal will provide a range of benefits to to the supermarket’s customers and team members. The strategic alliance delivers high capacity fibre services across Coles’ retail, distribution and support centres nationally.

Optus has switched on a new 5G site in the north-western Sydney suburb of Kellyville. The telco partnered with Ericsson to establish its fourth 5G site, which is expected to eventually give customers in the area access to a 5G network. Sign up for Which-50’s Irregular Insights newsletter Optus said

robot, chalk, AI

Curtin University and Optus Business have formed a new research group which will focus on the impact of artificial intelligence (AI) on regional telecommunications, higher education and the urban environment. Formed as part of a five-year alliance, the AI research group is embedded in the School of Electrical Engineering, Computing

Ecommerce company Catch Group has announced two new deals in the last week aimed at expanding the the Melbourne company’s business. Last week Catch Group launched Mamamia Shopping, an ecommerce marketplace hosted on the women’s lifestyle publication Mamamia. Today Catch Group has entered the telco business, selling prepaid mobile plans in

Telstra today opened a 5G Innovation Centre at its Southport Exchange on the Gold Coast where it will test next generation mobile technologies in Australian conditions to support the early commercial deployment of 5G mobile services in Australia. Last week Optus revealed plans to launch their 5G network in early

Optus has announced its intention to commence the roll out of 5G technology in Australia by early 2019 with a fixed wireless product in key metro areas. This announcement follows the launch of a successful outdoor trial for 5G New Radio, which showed 2Gbps download speeds using a potential device

Optus store

While the technical execution required to implement a modern martech stack is complex, it isn’t the most difficult challenge facing marketing departments that have invested in new marketing tools. That’s the view of Gabrielle Shone, associate director, marketing technology at Optus, who is leading the company’s transition to a ‘next