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While the utilities sector is undergoing digital transformation companies are still facing a number of hurdles, the prominent is a weak digital strategy. In a survey commission by OpenText, Australian executives were asked what they saw see as the key impediments to digital transformation in the utilities sector. Over 30

The Australian utilities sector is facing a wave of disruption, and local executives believe it will hit sooner rather than later. A clear majority of executives who participated in a survey commissioned by OpenText believe most of the disruption to occur in the next five years. A third said they

The Australia utilities sector is focused on enhancing the experiences of customers while also improving the efficient and effective utilisation of their infrastructure assets, according to a  survey of local leaders. Customer services was identified as the business function most likely to be radically transformed in the near term with

For utilities companies, digital transformation means finding ways to improve operational efficiencies while driving innovation to deliver a better customer experience. Three years ago Gartner predicted that 80 per cent of processes and products will be reinvented, digitised or eliminated by 2020.  It feels like we’re well on the way

In today’s digital world it has become critical to incorporate secure, personalised, and fully integrated self-service capabilities into every digital interaction. It’s no use updating an old, limited system with technology that can’t grow into the future as user needs develop and change. Internally or externally that won’t cut in

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Given the amount of content they create, all brands are now media organisations now. That’s the view of Forrester Research, outlined in a recent Wave Report into Digital Asset Management for Customer Experience. The importance of content has placed the issue of digital asset management (DAM) front and centre with

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CMOs need to have a solid grasp on marketing technology and be able to show a return on their investments. That’s the view of Adam Howatson, the CMO of Canadian enterprise software company OpenText. After 16 years with OpenText and three and half as CMO, Howatson is leaving the company

A key challenge for CMOs selling AI products is that the software has to deliver on the promise. For that reason, marketers need to be careful setting customer expectations about what can be achieved and the work involved to get there. “Right now, artificial intelligence can be anything anybody wants

Despite industry enthusiasm for technologies which can think for themselves, Australian consumers remain cautious or unaware of the opportunities of AI technologies, according to a study commissioned by OpenText. “Analysts agree, with Forrester predicting investments in AI will grow 300 per cent in 2017. However, our research shows a considerable