The biggest players in Australia’s Out of Home (OOH) market are bulking up via acquisitions. Yesterday oOh!Media announced it will buy Adshel, which owns street furniture and rail assets, for $570 million from Here, There & Everywhere. And today global OOH company JC Decaux said it is buying APN Outdoor

After 16 months of development oOh!Media is ramping up the number internal users on its new trading platform over the next few weeks. The out of home advertising company built the platform in-house to allow its sales staff to sell its digital assets faster and with more flexibility. Ooh!Media now

The humble billboard has a great future in the digital and mobile marketing world, believes oOh!media’s Brendon Cook. “Digital enables us to have more clients use the medium in different ways and interact their total campaign in different ways,” explains Cook. oOh!media is one of Australia’s largest out-of-home companies operating

A “narrow” view of the advertising market has put an end to plans to create a $1.6 billion outdoor advertising giant. APN Outdoor and oOh!Media have canceled plans to merge the two outdoor advertising companies after the competition watchdog raised concerns over the deal. Earlier this month the ACCC announced