online advertising

Twenty-five years ago this week, Doug Weaver was the Eastern Advertising Director for Wired Magazine when he and his team sold the first banner ad to AT&T. From little things, big things grow. This year brands will spend over half a trillion dollars on digital advertising, representing over 60 per

Online advertising in Australia has continued to climb year-on-year with Q1 spending up 4.9 per to reach $2.2 billion. The data, taken from the IAB Australia Online Advertising Expenditure Report highlighted video, mobile and classified advertising were the standouts. Video grew by 15 per cent, mobile by 26 per cent

Total spend on online advertising in Australia has continued to grow but is beginning to taper off, according to the latest data from ACMA, which also shows Australians are increasingly using digital technology to communicate. Register now for Which-50’s webinar on the disruptive impact of chatbots Traditional media markets continue to

Apple appears to be bracing itself for a turf-war with the ad-tech community, stepping in to protect its users from Facebook’s increasingly nefarious privacy practices via an upgrade to its Safari browser across mobile and desktop. At this week’s annual WWDC conference, Apple’s SVP of software, Craig Federighi announced that

If you’ve read this far, then I managed to get your attention. In today’s media-saturated world, that’s no easy feat. So, thank you. Like an effective headline, digital advertising is designed to gain your (very limited) attention, hold it for long enough to initiate (or continue) a conversation, and then send you on

Bad ads are having a crippling effect on download speeds for mobile sites and hurting all advertisers according to a report from Ad Lightning. The Q1 Ad Quality Report for Publishers said the advertising industry’s only report focused on the range of ad-related issues that can adversely affect publisher brands,

The Australian online advertising market grew by almost 30 per cent in the 2016 financial year, hitting $A6.8 billion, according to the latest the IAB/PWC report. That’s the best growth result in five years. But, once again, the IAB danced a merry jig around the only issue that really matters: the

Australian advertisers spent $1,731m on online advertising for the quarter ending March 2016, an increase of 33.5 percent year on year, according to the latest IAB/PWC report. As always the giant qualification is that the numbers are made up. Google and Facebook who capture the lion’s share of the revenue

The Australian online advertising market generated $5.642.2 billion revenue over the last twelve months according to the latest IAB Australia research. That’s an increase of $1.1 billion over the corresponding 12 month period in 2013/14. For the quarter (ending Sept 30) online advertising in Australia grew by a third  compared

The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn. The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER) shows that all online advertising segments experienced