online advertising

With the online advertising industry in flux, big Australian brands are asking for help in transitioning to fairer and more transparent ways of collecting and using consumer data, according to Liveramp VP of enterprise sales, Deb O’Sullivan. “A lot of the big brands are thinking ‘what does this [online advertising

The consumer regulator is sharpening its focus on big tech, warning platform giants are pervasively tracking Australian users and dominating the local online advertising markets in its first major update since its landmark Digital Platforms inquiry. The ACCC late last week released its first six-monthly report on digital platform services,

Brands are shifting to contextually-relevant advertising as they chase the opportunity presented by skyrocketing content consumption online. That’s a key finding of a new report from digital media analytics business DoubleVerify in its ‘Four fundamental shifts in advertising during 2020’ report releases this evening. This international study considers which collected

Twenty-five years ago this week, Doug Weaver was the Eastern Advertising Director for Wired Magazine when he and his team sold the first banner ad to AT&T. From little things, big things grow. This year brands will spend over half a trillion dollars on digital advertising, representing over 60 per

Online advertising in Australia has continued to climb year-on-year with Q1 spending up 4.9 per to reach $2.2 billion. The data, taken from the IAB Australia Online Advertising Expenditure Report highlighted video, mobile and classified advertising were the standouts. Video grew by 15 per cent, mobile by 26 per cent

Total spend on online advertising in Australia has continued to grow but is beginning to taper off, according to the latest data from ACMA, which also shows Australians are increasingly using digital technology to communicate. Register now for Which-50’s webinar on the disruptive impact of chatbots Traditional media markets continue to

Apple appears to be bracing itself for a turf-war with the ad-tech community, stepping in to protect its users from Facebook’s increasingly nefarious privacy practices via an upgrade to its Safari browser across mobile and desktop. At this week’s annual WWDC conference, Apple’s SVP of software, Craig Federighi announced that

If you’ve read this far, then I managed to get your attention. In today’s media-saturated world, that’s no easy feat. So, thank you. Like an effective headline, digital advertising is designed to gain your (very limited) attention, hold it for long enough to initiate (or continue) a conversation, and then send you on

Bad ads are having a crippling effect on download speeds for mobile sites and hurting all advertisers according to a report from Ad Lightning. The Q1 Ad Quality Report for Publishers said the advertising industry’s only report focused on the range of ad-related issues that can adversely affect publisher brands,

The Australian online advertising market grew by almost 30 per cent in the 2016 financial year, hitting $A6.8 billion, according to the latest the IAB/PWC report. That’s the best growth result in five years. But, once again, the IAB danced a merry jig around the only issue that really matters: the