Omnichannel

  In our third KINSHIP digital/Which-50 Chatter Report we reveal the most influential omni-channel chatter in the social stream worldwide this week. The importance of cloud computing, top tips for omni-channel selling and the impact of digital on the retail workforce lead the global conversation this week. All up there

Well, nobody said it would be easy. Chief Marketing Officers say their ability deliver to a truly integrated omni-channel experience for consumers is going backwards. And, having rushed into analytics at the behest of the baying of consultants, they now report increasing levels of disappointment with their data science alchemists.

Australians will spend $29 billion at the shops this Christmas season, a five per cent increase over last year, and of course not all those shops will have a physical presence as spending inevitably shifts online. Those are good numbers for the shop keepers and suggest some rude health in

Digital is changing the way we shop and in return it is changing the way retailers respond to our demands. Like many industries, retailers are experiencing major disruption from digital: new technology is changing customer behaviour, offering more choices and empowering the consumer with information when they want, where they