Omnichannel

Most companies imagine themselves to be customer focused. Most aren’t. But a rare few genuinely live the meaning of it every day, and build customer experiences that are a direct extension of brand and culture. Alton Lane, the bespoke men’s tailor currently operating in seven US locations and with grand

With so much focus on digital retail developments in the US its easy to lose sight of the growing body of opinion that omnichannel retail leadership might actually be better found across the pond. UK retailers and increasingly European brands are nailing down their omnichannel experiences, courtesy of strong investments

Mobile accounted for the majority of online shopping traffic this year on Thanksgiving Day in the US with the trend carrying into Black Friday though it still fell just a squeak short of a majority. This topic – predictably dominated the omnichannel chatter this week. Each weekday the KINSHIP digital/Which-50

Amazon moves into bricks and mortar, retailers look for the holiday sale advantage, and the emergence of Africa’s biggest ecommerce vendor dominated the global omnichannel chatter in the social stream this week. Each weekday the KINSHIP digital/Which-50 Chatter Report identifies the most influential conversation starters of the last week across

  A profile on Alibaba founder Jack Ma, Target’s omnichannel experience  and Twitter as a retailer were the three big conversation charters in the omnichannel social stream this week. But just as interesting were the sources of those shares; the BBC, a Target management conference and a pop music webzine.

  The humble press release is the liner of paper bins and clogger of digital arteries in news rooms the world over. The very fact that its information is flagged for general release immediately diminishes it in the eyes of the traditional gate keepers of the public’s right to know

  Vendor posts rarely rate highly on Twitter — it is one of the odd characteristics of a medium that seems tailor-made for brand expertise. However, Adobe broke the drought this week with a tweet offering three tips to enhance customer interactions, pushing it up to the top of this

As consumer expectations around the omnichannel shopping experience evolves and mature this is creating renewed pressure on supply chains according to Forrester Research’s Peter Sheldon. For ecommerce managers he suggests it is time to start sweating about the back office systems. And it seems the industry agrees with him. His

Retailers are beyond the technology tipping point, according to Devin Wenig, president of eBay Marketplaces. In a recent interview with McKinsey and Company and available as a series of seven small video grabs, Wenig tells the management consultants, “I think the last two years in particular have been extraordinary in

  The impact of omnichannel on supply chains, Amazon’s $2B Indian expansion and Forrester’s Wave research dominated the global omnichannel chatter this week as the tempo and the volume lifted on the conversation. Each weekday the KINSHIP digital/Which-50 Chatter Report identifies the most influential conversation starters of the last week