Nude by Nature

Global cosmetics brand Nude by Nature has run a detailed A/B test to finally determine the real impact of retargeted advertising on its sales. “Attribution modeling gives you an idea of retargeted display’s role in the path to purchase. But many of those sales may have occurred without the retargeting,

Most marketers are well advanced when it comes to executing personalised email campaigns. But a study by eConsultancy suggests that they would get even better results if they personalised other channels. The study, called “Conversion Rate Optimization Report 2016”, finds that personalising search engine marketing, social media, and offline marketing all