NORA

Amazon Prime

Amazon’s Prime Day kicks off in Australia for the first time today. It’s the latest in a series of global shopping events to infiltrate the local market, boosting traffic and online sales as well as adding new pricing pressures to local retailers. Starting in 2015, Amazon’s artificial holiday began with

email marketing, smartphone

Most Australian marketers have a lot of work to do to match the industry and global leaders in email marketing, according to research from dotmailer. Australian retailers are getting the basics right but are struggling with more sophisticated data-driven email campaigns. “It’s clear from the study that we’re focusing very

In an age of hyper-connected commerce, Australia’s retail industry urgently needs to consider the scale of its addressable market. At the same time it needs to eliminate superfluous links in supply chains, according to Paul Greenberg, executive chairman of the National Online Retailers Association. He made his remarks at the inaugural