The work Nine has put into its data offering and automated ad buying capabilities puts the network “right alongside Facebook and Google” and ahead of any other Australian publisher, argues Michael Stephenson, Nine’s Chief Sales Officer. Speaking at the broadcaster’s upfronts yesterday, Stephenson reflected on the company’s investments in advertising


Nine Chief Digital Officer at Nine Alex Parsons,  is leaving the business after three year’s leading Nine’s digital operations. According to Hugh Marks Nine CEO: “Alex has made an enormous contribution to the growth and evolution of the Nine business. He has successfully evolved Nine Digital from the business built

Michael Stephenson, Nine Entertainment’s Chief Sales Officer, says his company has a simple mission. “At Nine our strategy is simple, we create the best content, we distribute it broadly across every channel and platform to engage audiences and advertisers.” Bringing together platforms is what Stephenson sees as being Nine Entertainment’s

Nine has completed the realignment of its digital sales structure with the appointment of Grant Bingham to head its programmatic sales offering. Just a week ago Nine Digital announced a number of key changes in its digital sales leadership with the appointment of former managing director of Fairfax Media’s digital

IAB Australia has appointed Yahoo7’s Justin Orchard as co-chair of the Standards and Guidelines Council, while Nathan Powell from Nine Entertainment will take up a co-chair role on the Video Council. Justin Orchard is Head of Sales Operations at Yahoo7 and Nathan Powell is Director of Sales – Digital Product

Nine is venturing into the world of podcasts, launching an audio strategy dubbed 9Podcasts to tap into new revenue streams. The broadcaster will create audio series which complement its existing brands across news, sport and lifestyle. Take our Which-50 reader survey and go into the draw for a chance to

Programmatic ad exchange Australian Premium Exchange (APEX) has signed up Qantas’ loyalty business, Red Planet, as its data partner to enhance its advertising inventory with detailed consumer insights. Sign up for Which-50’s Irregular Insights newsletter A joint venture between Fairfax Media and Nine, APEX is Australian brand-safe, mobile programmatic exchange.

If we have to explain who Mary Meeker is, or why she matters, you may be in the wrong place. But just in case you weren’t paying attention for the last 20 years, Meeker is a legend in the Internet analyst industry — one of the few genuine stars beyond

Nine Entertainment Company (NEC) has acquired Microsoft’s 50 per cent share of Mi9 – the successor to NineMSN. The relationship between the two companies will continued however, as Microsoft has signed a long term strategic relationship giving NEC access to Redmond’s technology stack  as well as its advertising products. As