Nine

fairfax

The ACCC has given the green light to Nine’s takeover of Fairfax, with the consumer watchdog noting it will not “substantially lessen competition” in the Australian news industry. The ACCC investigation involved contact with hundreds of stakeholders, consideration of more than 1000 submissions and examination of internal documents from both

9Voyager

Nine is confident its investment in advertising technology will allow the broadcaster to unlock a new revenue stream, selling digital video advertising to Australia’s 2 million small and medium sized businesses. The broadcaster is launching a new self-serve platform, 9Vogayer, which will allow SMEs to access its 9Galaxy trading platform

Providing CMOs with more data-driven ways to plan and buy TV will help them justify how they spend their ad dollars in premium broadcast environments, argues Mark Lollback, CEO of media agency GroupM. Lollback was speaking to media ahead of the launch of GroupM’s addressable TV business, Finecast, which officially

Nine has launched an addressable advertising solution which will allow advertisers to target viewers on its broadcast video on demand (BVOD) platform, 9Now. Nine’s BVOD platform requires viewers to log in and now has a database of 6.5 million user IDs. Marketers and advertisers can target those users based on

Nine’s takeover of Fairfax will “revolutionise advertising” creating a “marketing platform” benefiting from the combined scale and access to data across the two companies, according to a spokesperson the acquiring broadcaster. This morning Nine announced its intention to acquire Fairfax, representing a significant consolidation in the market, assuming the deal,

Nine is buying Fairfax. The two Australian media companies announced this morning a proposed transaction that will see Nine acquire all Fairfax shares to create Australia’s largest media player. Following the close of the transaction, which is still subject to approvals, Nine shareholders will own 51.1 per cent of the

Advisory firm IBB Consulting, which is owned Accenture, is developing a media briefing portal which will make it easier for advertisers and their agencies to buy Australian TV inventory. The firm was hired by ThinkTV, a research and marketing group formed last year to represent its shareholders Foxtel/MCN, Network Ten,

Christiaan_Rutten_ Nine’s Chief Digital Operating Officer

Nine has beefed up its audience reporting and has signed a partnership with programmatic player Telaria which will offer marketers and their agencies a new way of buying Nine’s video inventory. Tremor Video rebranded as Telaria in September last year and is a sell-side software platform to monetise and manage

LR Chris Janz Nicole Sheffield Michael Stephenson

Fairfax Media, News Corp Australia and Nine are working together to create authenticated audience IDs which will allow advertisers to target audiences based on identity, not cookies. The three publishers have signed a memorandum of understanding to explore the development of an anonymised digital identity co-operative. After an initial planning

Jordan King

Nine has appointed programmatic and video product specialist Jordan King as its new Head of Audience and Automation. King will join Nine’s digital sales specialist team, reporting to Nine’s Director of Sales -l— Digital Product, Nathan Powell, and joins from News Corp Australia, where for the past year he was