Nine

Platform giants Facebook and Google will be forced to share advertising revenue with Australian media companies under a new mandatory code of conduct with binding penalties announced by the federal government today.  Australia joins France in being among the first countries to force the tech giants to directly pay for

Nine could face a $420,000 fine from regulators if it does not improve its compliance with gambling advertising rules on its streaming platform. But gambling researchers are also concerned Australia’s new broadcast rules, which triggered the warning, may be diverting advertisements elsewhere online, where their impact is less understood. During

Nine is raising the stakes on viewability, offering to price and trade all its BVOD and short form video based on cost per completed view. That means advertisers will only pay for views that have a 100 percent completion rate.  During the annual Nine Upfronts, the media company said it

Nine has launched its new advertising buying platform, 9Voyager giving SMEs the opportunity to advertise on the company’s various channels.  The self-serve automated buying platform was built by Nine in house using the 9Galaxy technology.  According to Nine its unique proprietary technology allows business owners of all sizes to access

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Alex Parsons has been appointed CEO of CarAdvice as Nine looks to capitalise on the opportunity in front of its automotive publishing business. Parsons has a strong track record, having led Nine’s digital business, as Chief Digital Officer, for a number of years, including the launch of 9Now and rebranding

Nine has announced a new strategic partnership with real-time analytics firm Adgile Media to provide services around the effectiveness of its television advertising. Adgile Media will work with Powered, Nine’s client solutions division, to demonstrate the value and return on a brand’s advertising campaign. “We are excited about this partnership

Director of sales, publishing at Nine Matt Rowley has been elected as chair of the IAB Australia board replacing Cameron King. King resigned from News Corp late last year and is finishing his tenure as IAB chair immediately. Rowley has been the alternate director for Fairfax Media on the IAB

Nine Entertainment will allow advertisers to dynamically insert ads into programs being live streamed, as TV broadcasters move closer to digital advertising techniques. Nine began its rollout of dynamic ad insertion with the Hopman Cup and the Brisbane International, with more than one million addressable ads already served to users

The Federal Court of Australia has approved the upcoming merger between Nine and Fairfax, clearing the final hurdle after Fairfax shareholders and the ACCC gave the deal the green light earlier this month.  Former Domain CEO Antony Catalano had tried to stop the deal from going ahead with his legal team

Earlier this morning Fairfax shareholders met and voted in favour of Nine’s takeover offer, with 81 per cent approving the plans for the companies to merge next month. Two weeks ago the ACCC approved the Nine-Fairfax merger saying it will not substantially lessen competition in the Australian news industry. Leadership