Nine

Nine has announced a new strategic partnership with real-time analytics firm Adgile Media to provide services around the effectiveness of its television advertising. Adgile Media will work with Powered, Nine’s client solutions division, to demonstrate the value and return on a brand’s advertising campaign. Sign up to Which-50’s Digital Marketing

Director of sales, publishing at Nine Matt Rowley has been elected as chair of the IAB Australia board replacing Cameron King. King resigned from News Corp late last year and is finishing his tenure as IAB chair immediately. Rowley has been the alternate director for Fairfax Media on the IAB

Nine Entertainment will allow advertisers to dynamically insert ads into programs being live streamed, as TV broadcasters move closer to digital advertising techniques. Sign up to Which-50’s Digital Marketing Newsletter Nine began its rollout of dynamic ad insertion with the Hopman Cup and the Brisbane International, with more than one

The Federal Court of Australia has approved the upcoming merger between Nine and Fairfax, clearing the final hurdle after Fairfax shareholders and the ACCC gave the deal the green light earlier this month.  Former Domain CEO Antony Catalano had tried to stop the deal from going ahead with his legal team

Earlier this morning Fairfax shareholders met and voted in favour of Nine’s takeover offer, with 81 per cent approving the plans for the companies to merge next month. Two weeks ago the ACCC approved the Nine-Fairfax merger saying it will not substantially lessen competition in the Australian news industry. Leadership

fairfax

The ACCC has given the green light to Nine’s takeover of Fairfax, with the consumer watchdog noting it will not “substantially lessen competition” in the Australian news industry. The ACCC investigation involved contact with hundreds of stakeholders, consideration of more than 1000 submissions and examination of internal documents from both

9Voyager

Nine is confident its investment in advertising technology will allow the broadcaster to unlock a new revenue stream, selling digital video advertising to Australia’s 2 million small and medium sized businesses. The broadcaster is launching a new self-serve platform, 9Vogayer, which will allow SMEs to access its 9Galaxy trading platform

Providing CMOs with more data-driven ways to plan and buy TV will help them justify how they spend their ad dollars in premium broadcast environments, argues Mark Lollback, CEO of media agency GroupM. Lollback was speaking to media ahead of the launch of GroupM’s addressable TV business, Finecast, which officially

Nine has launched an addressable advertising solution which will allow advertisers to target viewers on its broadcast video on demand (BVOD) platform, 9Now. Nine’s BVOD platform requires viewers to log in and now has a database of 6.5 million user IDs. Marketers and advertisers can target those users based on

Nine’s takeover of Fairfax will “revolutionise advertising” creating a “marketing platform” benefiting from the combined scale and access to data across the two companies, according to a spokesperson the acquiring broadcaster. This morning Nine announced its intention to acquire Fairfax, representing a significant consolidation in the market, assuming the deal,