Nine

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After an acrimonious start, the Federal government’s News Media Bargaining Code, the controversial plan to make internet giants Google and Facebook pay for content from local publishers, has finally borne fruit. Nine Media announced today that it has formalised deals with the online advertising titans. The exact financial details of

Google will pay Nine $30 million dollars annually for the use of its news content, the publisher’s mastheads reported today. The deal comes as legislation for the government’s arbitration process between tech giants and Australian publishers in the absence of such deals is being debated in parliament. On Wednesday the

Nine has signed a multiyear deal with Outbrain to use its advertising feeds across the media company’s digital properties, including Nine.com.au, The Sydney Morning Herald, The Age, Brisbane Times, and WAtoday. Terms of the deal, which began at the start of the year, were not disclosed. The agreement follows Outbrain’s

Google “white flag” and then share the terms of the surrender with your friends on Facebook. Australia’s attempt to make Google and Facebook pay for news content is set to be undermined by late concessions to the tech giants following threats they would withdraw services from the local market. Any

Platform giants Facebook and Google will be forced to share advertising revenue with Australian media companies under a new mandatory code of conduct with binding penalties announced by the federal government today.  Australia joins France in being among the first countries to force the tech giants to directly pay for

Nine could face a $420,000 fine from regulators if it does not improve its compliance with gambling advertising rules on its streaming platform. But gambling researchers are also concerned Australia’s new broadcast rules, which triggered the warning, may be diverting advertisements elsewhere online, where their impact is less understood. During

Nine is raising the stakes on viewability, offering to price and trade all its BVOD and short form video based on cost per completed view. That means advertisers will only pay for views that have a 100 percent completion rate.  During the annual Nine Upfronts, the media company said it

Nine has launched its new advertising buying platform, 9Voyager giving SMEs the opportunity to advertise on the company’s various channels.  The self-serve automated buying platform was built by Nine in house using the 9Galaxy technology.  According to Nine its unique proprietary technology allows business owners of all sizes to access

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Alex Parsons has been appointed CEO of CarAdvice as Nine looks to capitalise on the opportunity in front of its automotive publishing business. Parsons has a strong track record, having led Nine’s digital business, as Chief Digital Officer, for a number of years, including the launch of 9Now and rebranding

Nine has announced a new strategic partnership with real-time analytics firm Adgile Media to provide services around the effectiveness of its television advertising. Adgile Media will work with Powered, Nine’s client solutions division, to demonstrate the value and return on a brand’s advertising campaign. “We are excited about this partnership