Australians are heavy users of digital wallets, once they have the app installed. Nielsen research suggests such apps are used more than once a week by the majority of users, and are rarely deleted. Stocard recently partnered with Nielsen to conduct research looking at the profile and shopping behaviours of
Nielsen Homescan research reveals that Australian online grocery sales increased significantly, up 45 per cent, over the past few weeks, compared to annual online growth of 34 per cent during Q4 2019. The growth is being driven by consumers seeking to avoid crowds in-store as shoppers stockpile grocery and medical
Australia’s growing cohort of neobanks still face a persistent challenge around awareness and trust, despite millions of consumers being unhappy with major financial institutions, according to new research from Nielsen. But Nielsen’s data, based survey of consumers over the last three financial years, suggests one in two consumers are open
IAB Australia and Nielsen this week switched on Digital Content Ratings (DCR), providing publishers, agencies and marketers with daily digital audience data for the first time. The milestone places Australia once again at the forefront of global digital measurement. According to the parties, the Nielsen Digital Content Ratings provides the Australian media
Periscope By McKinsey and Nielsen have announced a new data sharing partnership. Under the arrnagement, Periscope’s food retailer and FMCG clients will now have seamless access to Nielsen’s syndicated point-of-sale (POS) data, panel data, a variety of in-store execution monitoring services, and pricing and promotional models, globally. Sign up for
Nielsen will provide the local digital media sector with its official measurement stats for the next three years after the IAB announced it as the preferred supplier this morning. The decision was widely expected.Indeed, according to an IAB statement, “A major factor in the choice of Nielsen was the proposal’s particular
The IAB have announced that Nielsen and GfK are the two last companies on the final round of the tender process having navigated their way through the specialist technical review. They are competing to hold the rights to provide a digital audience-measurement solution in Australia for a three year contract.
Australian web sites will be audited using Comscore, after a late attempt by incumbent Nielsen was rejected by the Audited Media Association of Australia.Which-50 understands that Nielsen attempted to re-enter the process in recent months having at first refused to participate. However after the company made it clear it did