Nicola Lewis

media agency, advertising agency

This year global digital advertising spends will smash through the $300 billion threshold, before ballooning to almost $420 billion by 2022. According to eMarketer, which published the figures, within two years digital will absorb the majority of the world’s advertising spend. That should mean happy days for the media buyers

Brands thinking of bringing their programmatic trading in-house need to consider whether they have to digital maturity, talent, data and risk appetite to make the transition. That’s the view of Nicola Lewis Chief Investment Officer, GroupM. Speaking on a panel at Advertising Week in Sydney, Lewis said her agency would