Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth, according to a new report from Zenith. Targeting by age is still the accepted practice across many advertising categories. But with fundamental shifts in
At a global level programmatic growth is slowing as it becomes the digital dominant method of trading digital advertising, according to a new report. Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today.
Zenith Australia CEO Nickie Scriven today announced the appointment of Joshua Lee as head of digital for Zenith Melbourne. Lee was previously group investment director with Amplifi, the media investment arm of Dentsu Aegis. He has more than nine years experience in media communications, working in Australia and Canada in