NIB

Most Australian organisations have low levels of “data maturity”, leaving millions of dollars on the table, according to Deloitte research commissioned by Amazon. But the consultants say data will drive a new wave of digital transformations and some local organisations are reporting data maturity is already improving their bottom line.

NIB used an AI-powered platform to deploy a personalised welcome video to thousands of its new customers. The insurance company says the strategy has proved to be effective and is exploring other areas where emerging technology can be used in its marketing mix. Nominate today for the Which-50 Digital Experience

Cloud Computing

Public cloud providers trumpet benefits of cost, flexibility and scale. But less clear is the point at which it makes sense to move workloads and applications to the cloud or whether some things are better left on-premise. During Amazon Web Services’ annual conference in Las Vegas this week Which-50 asked