News Corp

Cover Story: Government plan to make Google and Facebook pay for content is fake news
Google “white flag” and then share the terms of the surrender with your friends on Facebook. Australia’s attempt to make Google and Facebook pay for news content is set to be undermined by late concessions to the tech giants following threats they would withdraw services from the local market. Any

GroupM appoints Cameron King as Chief Technology & Transformation Officer
News Corp’s former MD of digital revenue Cameron King is joining GroupM in the newly created role of Chief Technology & Transformation Officer. GroupM, the media investment arm of WPP AUNZ, said the role meets growing client demand for expertise in digital transformation, technology, data and marketing automation. Breakfast event:

Telstra-backed data and marketing company Near raises US$100 million
Telstra-backed data and martech company Near has raised USD$100 million (AUD$143M) in a Series D funding round, from private equity firm Greater Pacific Capital. With this fresh investment, Near has raised a total of $134 million to date, including from Sequoia Capital, JP Morgan and Telstra Ventures. The company says

Stop doing technology projects and start doing business projects, says News Corp CIO
Aligning technology and business strategy helped News Corp transform its sales processes, according to the publisher’s technology chief. Speaking at Salesforce’s World Tour event in Sydney last week, Dominic Hatfield, CIO of News Corp, said it was vital technology and business work together to identify a goal and design

News Corp’s Cameron King named IAB Australia Chair of Board
IAB Australia today announced that Cameron King, Managing Director of Digital Revenue at News Corp Australia will Chair its Board effective immediately. King will serve as Chair until News Corp’s Board Chair tenure ends in September 2018. He replaces outgoing Chair Nicole Sheffield, who announced her resignation from News Corp

Fairfax, News Corp and Nine ink audience data agreement
Fairfax Media, News Corp Australia and Nine are working together to create authenticated audience IDs which will allow advertisers to target audiences based on identity, not cookies. The three publishers have signed a memorandum of understanding to explore the development of an anonymised digital identity co-operative. After an initial planning