Platform giants Facebook and Google will be forced to share advertising revenue with Australian media companies under a new mandatory code of conduct with binding penalties announced by the federal government today.  Australia joins France in being among the first countries to force the tech giants to directly pay for

Australians are increasingly concerned about the impact of COVID-19 and are spending nearly twice as much time online in search of answers, according to data released today. Online news consumption nearly doubled last week compared to the four previous weeks, according to Nielsen’s latest Digital Content Ratings. Overall time online

Apple is expanding its services business, adding a streaming platform, gaming subscription service, an expanded version of its news app and a credit card. The company unveiled a plethora of services overnight during an event at its headquarters. Commentators suggest the company is reaching out in other fields to try

For The Economist, podcasts serve the dual purpose of helping attract and retain subscribers, while the audio advertising pays enough to cover the production costs. Like many global business publications, in recent years The Economist has shifted away from a reliance on advertising to growing subscription revenue. It also recently

As digital ad revenue is diverted to Google and Facebook, big publishers are embracing subscription revenue, enforced by paywalls online, with new enthusiasm. However business models are far from figured out. Global publishers operating in Australia are also increasingly turning to analytics to better understand their audience in an effort

Irony abounds. In the midst of what appears to be an elongated period of investment market disruption, one of the most disrupted sectors is attracting buckets of cash. In recent times some very large lumps of cash have been raised by news media web sites, ostensibly for the purpose of creating

Rather than fear them, Adland should embrace ad blocking technology says Mike Hill and Dan Hitchcock in this combined opinion piece. Hill and Hitchcock – both from Sydney digital agency Holler – argue that (bad) banner ads have become so annoying that the technology’s inevitable. Last week we reported that global usage of ad-blockers

The Australian Federal Court has ruled that film studio behind Dallas Buyers Club, Voltage, can’t send out scary piracy letters to the 4,726 alleged downloaders of the film. Voltage, who are known for being fierce copyright defenders, had previously succeed in their bid to obtain the name and address of those accused of

News Corp Australia last week announced a slew of major initiatives as its extends its digital reach and brings the power of its data to bear on its advertising offerings. Speaking in front of an audience of 700 advertising and media agency executives at its ‘Come Together’ event at Sydney’s

A while ago there was a fork in the road of media management. The yellow bricks were on the road marked “Google and friends”. Others had a sign that read, simply: “TOLL”. Amid the angst of decline, news media have struggled with a basic concept: the product. Once immutable, perfect