Netflix missed its forecast for new US subscribers for the third straight quarter, conceding its price hikes and new competition have started to bite domestically. But overall the streaming giant added 8.8 million net subscribers in Q4 and raked in US$5.47 billion in revenue, according to financial results released this

Once upon a time digital disruptors were able to build products and enjoy rapid growth without having to spend big on advertising. In other words, the product was the marketing.  Or as marketing veteran Karen Ganschow puts it in this week’s cover story: ”If you create a great solution to

Netflix fell 300,000 subscriptions short of its forecast in the US market and 200,000 short in global additions in the last quarter, missing growth targets for the second quarter in a row, according to Q3 results released overnight. The company has downgraded its forecast for total subscriber adds in 2019

Netflix released its Q2 financial results today revealing it had for the first time failed to increase its subscription numbers in America, losing around 130,000 net US subscribers in the quarter. The period coincided with a US$2 per month price hike, suggesting the streaming giant may have found its tipping

The NSW Government has proposed radical reforms to the state’s transport pricing, suggesting a subscription model “like Netflix”. The model would involve a recurring fee covering both public and private transport including road tolls and ride sharing companies, according to NSW Transport Minister Andrew Constance. “I envisage a subscription service

Facebook was the worst company in the industry this year, according to our readers. In 2017 Uber had a rough year. It’s toxic culture and corporate governance were scrutinised after engineer Susan Fowler published an account of the sexism inside the ridesharing business. The year featured an investigation into its

Users who viewed games videos were more likely to subscribe to a greater number of  Streaming Video-on-Demand (SVOD) services than the average user, according to Juniper Research. The report, Digital TV & Video Streaming Survey: Consumer Attitudes 2018, found that gaming viewers subscribed to around six SVOD services, compared to two

Video streaming services such as Amazon Prime and HBO Now are experiencing increased increased churn rates in key markets such as the UK and US, according to a new consumer survey from Juniper Research. According to the report abandonment rates outpaced adoption for Amazon Prime (-2.9 per cent) and HBO

Foxtel has a “death watch list,” companies it has identified that are heading for extinction. Speaking on a panel at ADMA Global Forum yesterday Andy Lark, CMO of Foxtel, revealed the pay tv channel had conducted its own analysis of leadership roles and company performance across Australian businesses. According to

Brands thinking of bringing their programmatic trading in-house need to consider whether they have to digital maturity, talent, data and risk appetite to make the transition. That’s the view of Nicola Lewis Chief Investment Officer, GroupM. Speaking on a panel at Advertising Week in Sydney, Lewis said her agency would