Teams in America’s National Basketball Association have increasingly been turning to data and analytics to optimise their playing strategies and identify otherwise underrated players. But the trend is also on the rise in NBA marketing departments and has helped one team improve its ad spend 177 per cent. During ADMA’s

The world’s premiere basketball league has announced it will begin live streaming games from their minor league on Twitch starting December 15th. The G League is considered a “research and development laboratory” for the NBA and often experiments with new rules, formats and content delivery. Sign up to Which-50’s Digital