native advertising

The strategies put in place now by digital publishers will determine the winners and losers over the next few years. That’s the view of Adam Singolda, founder and CEO of Taboola, who is overall optimistic about publishers’ futures even as Facebook and Google hoover up most of the new digital

Jonah Peretti

Google didn’t become an online advertising powerhouse by bolting on banner ads. It sold what it was good at: search. Similarly, digital publishers pinning their hopes on online ad revenue should play to their strengths, argues BuzzFeed Founder and CEO Jonah Peretti. Take our Which-50 reader survey and go into

Spending on native advertising grew dramatically over the last three years, up 600 per cent according to a long-term study by Nativo. The research reveals how digital marketers in specific verticals allocated their native investments throughout recent years.  Take our Which-50 reader survey and go into the draw for a

As Native Advertising Days gets under way in Copenhagen is important to reflect on the question What is good native advertising? One of best ways of answering that question is to take a look at what Netflix have been doing with it in recent years. Not only are they creating great content, they’ve also