Naomi Simson

Naomi Simson David Anderson announce LimeTonic acquisition

Australian ecommerce business Big Red Group (BRG) has acquired events and experience marketplace Lime&Tonic. The latest acquisition follows the launch of IfOnly in June this year, and the group’s acquisition of Adrenaline in November 2018. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! Download: Strategy

Adrenaline.com.au joins RedBalloon as a subsidiary of the Big Red Group (BRG), the largest pure play aggregator of experiences in Australia, and considered the third largest globally. BRG co-founder and spokesperson Naomi Simson said the acquisition cements the group’s commitment to customers on both sides of the marketplace, specifically thousands of

Naomi Simson and Albert

Online marketplace RedBalloon is demanding greater transparency and accountability from all the agencies it works with following the implementation of an AI-based marketing platform called Albert. According to the company, Albert was also able to reduce the cost of acquiring a customer to RedBalloon by more than 25 per cent