mobile video

Publishers believe the barriers for mobile video advertising are melting away, and brands are starting to recognise the opportunities that mobility provides them. A recent study by Nielsen and Tremor Video revealed that mobile and desktop video consumers are overwhelmingly distinct audiences. Furthermore, the composition of the respective audiences is

Advertisers who exclude mobile video from their campaigns are missing a huge and unique audience opportunity according to a study by Nielsen and Tremor Video Just as importantly, the qualities of this distinct audience differ considerably from that on the desktop. Subscribe today: Sign up for  Which-50’s Irregular Insights newsletter Called

Rich Media and mobile video will be fast growing channels for advertisers next year according to programmatic tech provider Sizmek which says it plans to double its staff numbers in the next year. The company currently has fifteen people in its fast growing Asia-Pacific Media Solutions team covering Australia, Japan