mobile advertising

business handshake deal

Mobile adtech company Vungle will be acquired by private equity firm Blackstone. The companies did not disclose financial terms of the deal but it does include a settlement with Vungle founder and former CEO, Zain Jaffer, who was suing Vungle for wrongful termination. Terms of the Jaffer settlement were not

DoubleVerify released a quarterly report last week which suggests a huge increase in the release of fraudulent apps into the mobile ecosystem. That’s important because, according to eMarketer, mobile ad spend – estimated at $87 billion in 2019 – will account for more than two-thirds of overall US digital ad