Moat

safety, risk, compliance, brand safety

Oracle Moat, the digital measurement side of the Data Cloud, has launched ‘pre-bid by Moat’ to help marketers identify brand safe, fraud safe and viewable ad inventory. The placement solution assess inventory for viewability and invalid traffic standards before a ad bid is made on programmatic platforms. The product is

Digital ad measurement firm Integral Ad Science (IAS) is still independent, but it does have new backers. Private equity firm Vista Equity Partners has acquired a majority stake in IAS. Terms of the deal were not disclosed. IAS investors Accomplice, August Capital, and Sapphire Ventures will remain significant shareholders. Vista

Oracle is boosting its media and advertising measurement capabilities with the acquisition of Moat, a digital measurement firm. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for marketers and publishers. Terms of the deal were not disclosed. Take our Which-50 reader survey and go