Michael Stephenson

Australian media companies have joined forces to launch a far-reaching campaign to convince Australia’s c-suite of the effectiveness of advertising.  The campaign, called Advertise or Die, is designed to combat a weak advertising market exacerbated by low consumer confidence and to give marketers the ammunition they need to win the

Nine Entertainment will allow advertisers to dynamically insert ads into programs being live streamed, as TV broadcasters move closer to digital advertising techniques. Nine began its rollout of dynamic ad insertion with the Hopman Cup and the Brisbane International, with more than one million addressable ads already served to users

Nine has appointed programmatic and video product specialist Jordan King as its new Head of Audience and Automation. King will join Nine’s digital sales specialist team, reporting to Nine’s Director of Sales -l— Digital Product, Nathan Powell, and joins from News Corp Australia, where for the past year he was

The work Nine has put into its data offering and automated ad buying capabilities puts the network “right alongside Facebook and Google” and ahead of any other Australian publisher, argues Michael Stephenson, Nine’s Chief Sales Officer. Speaking at the broadcaster’s upfronts yesterday, Stephenson reflected on the company’s investments in advertising