Message

Digital video advertising delivers strong brand awareness in both premium and user generated content (UCG) environments, a new study by GroupM and Kantar has found. The research showed the importance of tailoring advertising assets to specific environments to front-load brand messaging in environments where ads may be skipped or ended

You have to wonder: when will the penny drop? For some years now, it has been startlingly obvious that corporate leadership needs to become strategic about digital – what too many still call IT – issues. As the consumer evolution rolls on, we see more and more CEOs and boards