mel silva

Australia’s largest commercial news publishers have fired back at Google’s defense that it is similar to a newsagency window in the ongoing debate over establishing a mandatory code of conduct between platforms and publishers.  In response to the government’s decision to “address bargaining power imbalances” by imposing a binding code

trust journey balance

When consumers lose trust in marketers and advertisers the whole ad ecosystem falls apart, argues Mel Silva, managing director at Google ANZ.  During a presentation at Advertising Week in Sydney, Silva told delegates consumers start to lose trust in that ecosystem when they don’t feel their personal data is being

Google has appointed Mel Silva as its new Australian and New Zealand managing director. Silva has been working at Google for more than a decade and has held a number of senior leadership positions in Australia and the APAC. She was recently managing director, go to market strategy & operations