mel silva

Google

The advertising giant says its News Showcase product may not be viable under the news media bargaining code but could be an alternative to it. Google is continuing its firm opposition to the Australian government’s attempt to make it pay publishers for the news content it uses, today saying it

Google

Google today claimed Australian users and content creators will suffer under the incoming News Media Bargaining Code, calling on them to “get involved” in opposing it, and vowing to “do everything we possibly can to get this proposal changed”. The search and advertising giant today began displaying a warning notice

Australia’s largest commercial news publishers have fired back at Google’s defense that it is similar to a newsagency window in the ongoing debate over establishing a mandatory code of conduct between platforms and publishers.  In response to the government’s decision to “address bargaining power imbalances” by imposing a binding code

trust journey balance

When consumers lose trust in marketers and advertisers the whole ad ecosystem falls apart, argues Mel Silva, managing director at Google ANZ.  During a presentation at Advertising Week in Sydney, Silva told delegates consumers start to lose trust in that ecosystem when they don’t feel their personal data is being

Google has appointed Mel Silva as its new Australian and New Zealand managing director. Silva has been working at Google for more than a decade and has held a number of senior leadership positions in Australia and the APAC. She was recently managing director, go to market strategy & operations