Global adtech MediaMath announced SOURCE, a new advertising “ecosystem” which promises to “clean up the digital media supply chain by committing to a 100 per cent accountable and addressable supply chain by the end of 2020”. SOURCE, named so because it brings brands and agencies closer to the source of

As consumers face an ever-rising tide of communication and messaging across multiple touchpoints, it is imperative for brands to apply a consumer-first approach to become more relevant, personalised and compelling. Today, cutting-edge platforms are enabling marketers to apply a consumer-first approach wherein the right message can be delivered at the

Nobody gets out of bed in the morning determined to make their consumer lives harder. Indeed, these days, building a customer-first culture is critical to success. But that doesn’t make it easy. Which-50 and MediaMath recently convened a Thought Leadership Lab (TLL) in Sydney with representatives from the banking, finance,

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Marketing budgets are rising, but 46 per cent of marketers say consumers’ intolerance of ads is a key barrier to their success, a new report says. Dentsu Aegis Network polled 1,000 marketing CMOs in 10 countries for the survey. The findings showed that such execs were planning to counter increasing ad blindness

Want to experience the joy of ad fraud in near real time? Here is your chance. Posters to Reddit reported an ad fraud program in the last 48 hours involving fake 300-by-250 video ads for McDonald’s. Our understanding is that the value of the fraud is tiny. Instead, the interesting

MediaMath has introduced AudiencePLUS (APAC), which it claims is the region’s first mobile audience segment collection for digital marketers. It will be available on its TerminalOne platform. AudiencePLUS (APAC) was developed by Mobilewalla, the owner and operator of a consumer intelligence platform on mobile. It will help marketers better identify

MediaMath has appointed Brian Moy as director of platform solutions, Victoria and Daniel Cravero as enterprise sales manager. These hires follow the appointments of David Benjafield and Sohail Khan to senior roles in April this year. Subscribe today: Sign up for  Which-50’s Irregular Insights newsletter Leading MediaMath’s team in Melbourne,