Brands in digital TV have a tendency to overcomplicate things for advertisers. They feel the need to use certain technologies just because they are available, according to Patrick Darcy, CEO at Cadreon. He said, “an advance in technology — certainly programmatic, data or addressability — because there’s changes in technology,

The federal government passed its controversial social media laws this afternoon through its Sharing of Violent and Abhorrent Media Bill. The new laws establish unprecedented criminal penalties for internet companies and their executives if platforms fail to quickly remove abhorrent content. The laws are part of the political response to

Australia is the country that trusts social media the least, according to the 2019 Edelman Trust Barometer. The annual report found Australia, alongside France, is the least trusting country globally in social media — 26 per cent compared to the global average of 43 per cent. Now in its 19th

interview female

Communications agency Hotwire is offering free media training for women next year in a bid to promote females in the local tech industry. Hotwire said the initiative was developed in response to the dire need for greater gender diversity in the Australian tech sector, with the company keen to ensure

marketing advertising ad ad impressions

Impressions have long been the foundation of digital media. It is the metric used to compare campaign scale and calculate pricing models. But unlike print, television, and radio, digital presents a range of issues that can make impression-based media misleading, inaccurate and costly. For campaigns to be successful moving forward,


The ACCC has given the green light to Nine’s takeover of Fairfax, with the consumer watchdog noting it will not “substantially lessen competition” in the Australian news industry. The ACCC investigation involved contact with hundreds of stakeholders, consideration of more than 1000 submissions and examination of internal documents from both

Old Media

Market disruption tends to bring out the rent seekers. This month it’s the media companies that have decided the answer to their salvation lies in government regulation. They would be better served making products that people will pay for. As we reported previously, two separate entreaties on opposite ends of

Few industries have been as fundamentally — even ruinously — disrupted by digital technology as the news media. The transition from hard copy to online appeared to promise wondrous opportunities for venerable publishing houses to further increase their power and market reach. The whole world lay open to them. Star columnists

In media there’s a constant pressure to get the news up first, however there’s no shortage of hoaxes online and sometimes the media trips up. At what point do time pressures to be the story originator overtake the need for fact checking and accuracy? (The answer by the way is never. Never.

Aussies increasingly want to get their news from niche sources (think podcasts and docos), 20 per cent of us no longer watch any TV whatsoever, and we’re increasingly distrusting of the old school media players. That’s just a few of the challenging findings of the bi-annual Mind And Mood Report