MCN

Providing CMOs with more data-driven ways to plan and buy TV will help them justify how they spend their ad dollars in premium broadcast environments, argues Mark Lollback, CEO of media agency GroupM. Lollback was speaking to media ahead of the launch of GroupM’s addressable TV business, Finecast, which officially

Advisory firm IBB Consulting, which is owned Accenture, is developing a media briefing portal which will make it easier for advertisers and their agencies to buy Australian TV inventory. The firm was hired by ThinkTV, a research and marketing group formed last year to represent its shareholders Foxtel/MCN, Network Ten,

Multi Channel Network (MCN) has announced the launch of Smarthub – its new proprietary platform that will facilitate the trading, tracking and reporting of automated bookings for broadcast linear TV. The platform is available to all agency groups across the country, and will provide ease of transaction for bookings across

Addressable television is a trend generating excitement in the broadcast industry. Indeed it has been a matter of some discussion at recent events like the programmatic summit in Sydney at the start of March, and the Future of TV Advertising Forum in February. Globally, addressable TV remains in a nascent

Perhaps the best proof point to shake up the way we trade Linear TV is the sheer volume of money now passing through programmatic TV in Australia. That’s the view of Mark Frain, chief sales and marketing officer at MCN. He made his comments in an onstage conversation at the

There is a huge opportunity still to be captured from the application of programmatic TV to linear television.  However, industry alignment around technology and data definitions would rapidly accelerate value creation for all the stakeholders. That’s the view of Mark Frain, Chief Sales & Marketing Officer at MCN. We spoke