martech

Delivering personalised customer journeys across offline and online channels is a challenging prospect for marketers. But the challenge is often compounded by the ageing technology at their disposal, according to Dotmailer founder and president, Tink Taylor. “Rapid technological growth has made it increasingly difficult for businesses to separate their marketing

Marketing intelligence sofware will become more mainstream in the next six to 18 months, argues Leah Pope, global CMO of martech company Datorama. “Marketing intelligence is a fairly new, emerging market. Marketing analytics has been around for a very long time but marketing intelligence is kind of a combination of

lightbulb, data

CMOs need to have a solid grasp on marketing technology and be able to show a return on their investments. That’s the view of Adam Howatson, the CMO of Canadian enterprise software company OpenText. After 16 years with OpenText and three and half as CMO, Howatson is leaving the company

According to a new report from Adobe, APAC organisations are more than twice as likely as their North American counterparts to invest significantly in digital upskilling. The region is also the more open and enthusiastic about AI, according to the report. 34 per cent of APAC organisations said they will

If you’re a marketing leader that has a hand in buying and deploying technology, you know that the martech landscape is vast, complex, chaotic and challenging to navigate. But you might also have a similar view as you look inward to your own martech stack. It’s a line of questioning

Breaking News: marketing technology (martech) is no longer a discrete and separate “thing.” Martech is a layer in the integrated composite of marketing disciplines every marketing leader and their teams must possess. Martech acumen is table stakes, but establishing those capabilities is far from easy. If you’re struggling with martech,

One look at any recent LUMAscape map of the marketing technology ecosystem makes two things very clear. First, the hundreds or thousands of solutions now available in any one category of the enterprise tech world remain dizzyingly hard to track, let alone comprehend. And, second, it provides clues as to

marketing meeting

Digital advertising spend this year is expected to reach $223 billion, according to eMarketer. That the digital ad market is growing will come as no surprise to anyone working in the sector. Less well understood however is that spending on the technology managing digital advertising and on the wider discipline

Do you have a MarYech stack and roadmap? You probably do — and it’s likely grown up through a mix of inherited tools, opportunistic purchases and well-planned investments, resulting in something that sort of works, but which you often wish you could toss out and start over. Since none of

blockchain

Will blockchain upend digital marketing, eliminate advertising fraud and usher in a new MarTech ecosystem fuelled by revolutionary business models and bulletproof transparency? Don’t hold your breath.  However, while the current limitations of the technology suggest that such changes won’t happen any time soon, don’t discount its impact over the long