martech

How do we align strategy and execution? How do we focus our organisation on the right things? The phrasing and context vary but the fundamental question about confirming marketing is supporting key business strategies continues to be a significant source of anxiety for many marketing leaders. Register now for Which-50’s webinar

According to data from Gartner’s 2018 CEO survey, CMOs are an essential part of the team driving digital transformation across the enterprise. Why marketing? Put simply, it’s being driven by the power of the buyer.  Buyer demands for the great experiences enabled by digitalisation are forcing CMOs and marketers to reevaluate their strategies and

As we put a bow on 2018 and unwrap a shiny new 2019, we anticipate the continued adoption, maturity, and effectiveness of autonomous marketing, advanced analytics and artificial intelligence. Sign up to Which-50’s Digital Marketing Newsletter By 2023 (Gartner predicts), these techniques and solutions will squash some persistent marketing questions,

Ever rising customer expectations, disparate data sources and balancing privacy with personalisation are the key concerns for global marketers. According to Salesforce’s 5th State of Marketing Report released this week, nearly a third (32 per cent) of ANZ marketers feel challenged to balance personalisation with privacy. That’s on par with

The key to demonstrating return on marketing spend is to separate areas of investment and to not get overwhelmed by data which can’t ultimately provide attribution, according to Ariel Kelman, VP Worldwide Marketing at Amazon Web Services. Sign up for Which-50’s Irregular Insights newsletter Kelman offers his advice as many

Marketing technology now takes up almost one third of CMO’s budgets and marketings leaders are still struggling to align marketing metrics with business priorities. These are two key takeaways from Gartner’s 2018-2019 CMO Spend Survey. According to the analysts, marketers spend on average 29 per cent of their budget on

Brands will spend just shy of $100 billion on marketing technology (martech) this year, with money to fund the expansion being pulled from traditional media activity. That’s a key finding in a new report from WARC and Moore Stephens. According to the study, “Martech budgets have increased by 44 per cent

Steve Lucas, Marketo, Marketing Nation

Adobe is in negotiations to buy Marketo, according to sources for Reuters. Marketo is owned by private equity firm Vista Equity Partners, which took the company private two years ago. According to Reuters, if a deal is reached it would be worth significantly more than the $US1.8 billion — a 64 per

Marketing operations platform Simple has raised $17 million to roll out its new Intelligent Marketing Platform globally. The round was led by retail rich lister Brett Blundy’s BBRC Private Equity, with existing investor Perle Ventures also increasing its investment in the martech company. Sign up to Which-50’s Digital Marketing Newsletter

We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we asked one of our consultants to streamline it (see what we did there?). This is what happened. But before we