martech

Australia technology companies are overrepresented in the Asia Pacific region’s marketing technology landscape, according to a new infographic.  Inspired by the global edition released annually by Scott Brinker, the MarTech Alliance has compiled its first APAC Marketing Technology Landscape Supergraphic, collating all the marketing technology vendors in Asia Pacific region.

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WPP AUNZ has launched a new division, the Centre of Excellence which advises clients to navigate the digital landscape, drive maximum value from their existing data and fully leverage their martech investments.  Led by Adam Good, executive director – marketing technology, the Centre of Excellence main focus is marketing automation.

The number of vendors in the marketing technology landscape grew by 13.6 per cent, to a total of 8,000 martech solutions in the last 12 months, according to Chief MarTech.com.  Published by Scott Brinker, the annual infographic is frequently referenced by vendors, marketers and analysts to highlight the challenges and

For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to

Independent marketing software company Cheetah Digital has inked a new partnership with Melbourne-based martech consultancy Blended Digital to accelerate the adoption of the Cheetah Digital Customer Engagement Suite in the APAC market. The solution is built for enterprise marketers to help brands to transform their marketing and deliver personalised experiences,

One way or another your success in selecting your martech partners will define your career opportunity. Selecting new martech to integrate into your stack is a high stakes proposition. An incorrect decision creates financial risk for your organisation, can damage existing systems and capabilities and even lead to increased staff

Martech company Emarsys has appointed Adam Ioakim as managing director for the Asia Pacific region while Heath Barlow, Market Lead and Director, Australia and New Zealand, will relocate to London to lead Emarsys in the United Kingdom, Nordics and Benelux as Managing Director from January 2020.  Based in Sydney, Ioakim

In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39 per cent from 2013 to 2019. During that same time period, marketing analytic investments increased 20 per cent.* Regardless of how analytic output is

CMOs are spending less on marketing technology than last year, but the software still makes up a considerable portion of marketing budgets.  According to Gartner’s CMO Spend Survey 2019-2020, marketing technology (martech) investments dropped 3 percentage points year over year, falling to 26 per cent of marketing budgets in 2019.

The consolidation of marketing companies into platforms is a disservice to marketers and has stifled innovation, according to the head of product of Acoustic, the newly formed marketing technology company. Acoustic was created following the sale of IBM’s marketing assets to private equity firm Centerbridge Partners in April. The company