Human beings love tools. And as marketers we like a tool as much as the next professional. Of course, we need martech to make the magic happen. We believe it — furthermore, we are trained to believe it by the market. With so many technologies racing to solve marketing’s every
Sitecore today claimed the largest ever capital investment in martech, announcing a $US1.2 billion investment to accelerate growth. The huge boost, from a group of investors including current majority shareholder EQT, has the potential to elevate Sitecore alongside leading martech providers. The company says the US$1.2 billion announced today will
Consumer relevance is an always-on challenge for retailers and brands, and the ongoing uncertainty created by the Covid-19 pandemic has made predicting what will be relevant to customers even harder. What does a back to school message look like when we’re still questioning if kids will even go back to
Australia technology companies are overrepresented in the Asia Pacific region’s marketing technology landscape, according to a new infographic. Inspired by the global edition released annually by Scott Brinker, the MarTech Alliance has compiled its first APAC Marketing Technology Landscape Supergraphic, collating all the marketing technology vendors in Asia Pacific region.
WPP AUNZ has launched a new division, the Centre of Excellence which advises clients to navigate the digital landscape, drive maximum value from their existing data and fully leverage their martech investments. Led by Adam Good, executive director – marketing technology, the Centre of Excellence main focus is marketing automation.
The number of vendors in the marketing technology landscape grew by 13.6 per cent, to a total of 8,000 martech solutions in the last 12 months, according to Chief MarTech.com. Published by Scott Brinker, the annual infographic is frequently referenced by vendors, marketers and analysts to highlight the challenges and
For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange. During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to
Independent marketing software company Cheetah Digital has inked a new partnership with Melbourne-based martech consultancy Blended Digital to accelerate the adoption of the Cheetah Digital Customer Engagement Suite in the APAC market. The solution is built for enterprise marketers to help brands to transform their marketing and deliver personalised experiences,
One way or another your success in selecting your martech partners will define your career opportunity. Selecting new martech to integrate into your stack is a high stakes proposition. An incorrect decision creates financial risk for your organisation, can damage existing systems and capabilities and even lead to increased staff
Martech company Emarsys has appointed Adam Ioakim as managing director for the Asia Pacific region while Heath Barlow, Market Lead and Director, Australia and New Zealand, will relocate to London to lead Emarsys in the United Kingdom, Nordics and Benelux as Managing Director from January 2020. Based in Sydney, Ioakim