martech

For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to

Independent marketing software company Cheetah Digital has inked a new partnership with Melbourne-based martech consultancy Blended Digital to accelerate the adoption of the Cheetah Digital Customer Engagement Suite in the APAC market. The solution is built for enterprise marketers to help brands to transform their marketing and deliver personalised experiences,

One way or another your success in selecting your martech partners will define your career opportunity. Selecting new martech to integrate into your stack is a high stakes proposition. An incorrect decision creates financial risk for your organisation, can damage existing systems and capabilities and even lead to increased staff

Martech company Emarsys has appointed Adam Ioakim as managing director for the Asia Pacific region while Heath Barlow, Market Lead and Director, Australia and New Zealand, will relocate to London to lead Emarsys in the United Kingdom, Nordics and Benelux as Managing Director from January 2020.  Based in Sydney, Ioakim

In 2019, most marketing decisions were not based on analytics. This is despite the fact that CMOs report that marketing decisions influenced by analytics increased 39 per cent from 2013 to 2019. During that same time period, marketing analytic investments increased 20 per cent.* Regardless of how analytic output is

CMOs are spending less on marketing technology than last year, but the software still makes up a considerable portion of marketing budgets.  According to Gartner’s CMO Spend Survey 2019-2020, marketing technology (martech) investments dropped 3 percentage points year over year, falling to 26 per cent of marketing budgets in 2019.

The consolidation of marketing companies into platforms is a disservice to marketers and has stifled innovation, according to the head of product of Acoustic, the newly formed marketing technology company. Acoustic was created following the sale of IBM’s marketing assets to private equity firm Centerbridge Partners in April. The company

Ad retargeting business AdRoll has rebranded as NextRoll, a marketing and data technology company. At the beginning of last year the company refreshed its brands as a ‘growth platform’ after it laid off most of its Australian staff in late 2017. The business, which will still offers its retargeting capabilities,

While a strong partnership between CMOs and CIOs is seen as critical to success, few do it well according to new research from Forrester. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! Download: Strategy First – How marketers can avoid common technology pitfalls and drive

From time to time, CMOs revisit their martech strategies to either better utilise the brand’s data assets or improve marketing execution to deliver ROI. In the Which-50 and Cheetah Digital whitepaper, How marketing can avoid common technology pitfalls and drive real ROI, the authors spoke to a number of marketers who told