martech

IBM’s marketing and commerce software offerings, which were sold to private equity firm Centerbridge Partners in April, are now a standalone company called Acoustic. Unveiled this week, Acoustic is positioning itself as “the largest independent marketing cloud” which will be led by an experienced team including former IBM executives. Sign

Cheetah Digital, Wayin logos

Independent marketing software company Cheetah Digital has acquired Wayin, a tool for opt-in data collection and activation. Wayin specialises in what the company calls zero-party data, defined as the information a customer intentionally and proactively shares with your brand. Sign up to Which-50’s Digital Marketing Newsletter This is considered distinct

Marketing data consultancy Venntifact is launching a training and enablement division in response to a shortage of talent in the industry. Venntifact’s first course, Martech Toolkit for Digital Professionals, is available to Australian marketing and technology professionals who want to build hyper-relevant technical and strategic business skills across emerging technologies.

Marketers have moved beyond the carpet bombing approach that typified early practice in digital channels and now typically focus on customer experience in a targeted way. But the myriad of technology used to deliver it is still causing headaches and some of it at the bleeding edge is threatening to

The world of digital, marketing and technology is evolving at an exponential pace and marketers are trying to keep pace or make sense of the rapid changes. Among the questions they are trying to answer are: How they should incorporate the new channels/technologies/capabilities as part of their marketing mix? Does

IBM is getting out of martech. The IT giant announced on Friday that it is offloading its remaining marketing and commerce solutions to private equity firm, Centerbridge Partners L.P, in order to focus on other strategic technologies, including AI, hybrid cloud, SaaS and, in particular, supply chain. Just a few

Despite no shortage of options, most marketers are still searching for their martech “Nirvana”. And as they have added more pieces to the marketing stack the technology has actually become a hindrance, according to Acquia CMO Lynne Capozzi. Sign up to Which-50’s Digital Marketing Newsletter Capozzi explained the paradox during

The continued fragmentation of the marketing technology market is driving organisations to adopt more open source software solutions, as proprietary products fail to live up to their billing, according to SaaS vendor Acquia. Sign up to Which-50’s Digital Marketing Newsletter Acquia has expanded from its traditional enterprise level web content

How do we align strategy and execution? How do we focus our organisation on the right things? The phrasing and context vary but the fundamental question about confirming marketing is supporting key business strategies continues to be a significant source of anxiety for many marketing leaders. Register now for Which-50’s webinar

According to data from Gartner’s 2018 CEO survey, CMOs are an essential part of the team driving digital transformation across the enterprise. Why marketing? Put simply, it’s being driven by the power of the buyer.  Buyer demands for the great experiences enabled by digitalisation are forcing CMOs and marketers to reevaluate their strategies and