martech

The world of digital, marketing and technology is evolving at an exponential pace and marketers are trying to keep pace or make sense of the rapid changes. Among the questions they are trying to answer are: How they should incorporate the new channels/technologies/capabilities as part of their marketing mix? Does

IBM is getting out of martech. The IT giant announced on Friday that it is offloading its remaining marketing and commerce solutions to private equity firm, Centerbridge Partners L.P, in order to focus on other strategic technologies, including AI, hybrid cloud, SaaS and, in particular, supply chain. Just a few

Despite no shortage of options, most marketers are still searching for their martech “Nirvana”. And as they have added more pieces to the marketing stack the technology has actually become a hindrance, according to Acquia CMO Lynne Capozzi. Sign up to Which-50’s Digital Marketing Newsletter Capozzi explained the paradox during

The continued fragmentation of the marketing technology market is driving organisations to adopt more open source software solutions, as proprietary products fail to live up to their billing, according to SaaS vendor Acquia. Sign up to Which-50’s Digital Marketing Newsletter Acquia has expanded from its traditional enterprise level web content

How do we align strategy and execution? How do we focus our organisation on the right things? The phrasing and context vary but the fundamental question about confirming marketing is supporting key business strategies continues to be a significant source of anxiety for many marketing leaders. Register now for Which-50’s webinar

According to data from Gartner’s 2018 CEO survey, CMOs are an essential part of the team driving digital transformation across the enterprise. Why marketing? Put simply, it’s being driven by the power of the buyer.  Buyer demands for the great experiences enabled by digitalisation are forcing CMOs and marketers to reevaluate their strategies and

As we put a bow on 2018 and unwrap a shiny new 2019, we anticipate the continued adoption, maturity, and effectiveness of autonomous marketing, advanced analytics and artificial intelligence. Sign up to Which-50’s Digital Marketing Newsletter By 2023 (Gartner predicts), these techniques and solutions will squash some persistent marketing questions,

Ever rising customer expectations, disparate data sources and balancing privacy with personalisation are the key concerns for global marketers. According to Salesforce’s 5th State of Marketing Report released this week, nearly a third (32 per cent) of ANZ marketers feel challenged to balance personalisation with privacy. That’s on par with

The key to demonstrating return on marketing spend is to separate areas of investment and to not get overwhelmed by data which can’t ultimately provide attribution, according to Ariel Kelman, VP Worldwide Marketing at Amazon Web Services. Sign up for Which-50’s Irregular Insights newsletter Kelman offers his advice as many

Marketing technology now takes up almost one third of CMO’s budgets and marketings leaders are still struggling to align marketing metrics with business priorities. These are two key takeaways from Gartner’s 2018-2019 CMO Spend Survey. According to the analysts, marketers spend on average 29 per cent of their budget on