Marketo

Microsoft Australia has transformed its B2B marketing model, placing greater emphasis on buyer/user needs when it engages with customers, according to Nicole Beecroft, commercial marketing manager. During the Adobe Symposium in Sydney last week, Beecroft spoke about the company’s B2B marketing transformation.  Sign up for Which-50’s Irregular Insights newsletter She

Magento CEO Mark Lavelle is leaving the business almost one year after Adobe acquired the ecommerce platform for US$1.7 billion. Founded in 2008, Magento was sold to eBay in 2011. Ebay then offloaded Magento in 2015 to global private equity firm, Permira Funds, which allowed the business to run as

In the next two years, $5.8 trillion dollars will be spent in digital commerce according to Marketo CEO Steve Lucas. To capture a share of it marketers need to focus on experiences, he said. Lucas spoke during the Marketo Nation Engage conference in Sydney this week telling the audience ecommerce

Revenue from Adobe’s digital experience business was a record $743 million in the first quarter, a 34 per cent increase year-over-year. For the quarter ended March 1, 2019, Adobe recorded $2.6 billion in total revenue, representing 25 per cent year-over-year growth. Diluted earnings per share was $1.36 on a GAAP-basis,

The martech vendor previously known as Dotmailer officially rebranded as Dotdigital in January, to reflect the company’s wider suite of marketing and communications tools for online retailers. Although it doesn’t rhyme, he is no longer ‘Tink Taylor founder of Dotmailer’, the company’s president is happy with the change, telling Which-50

view perpective looking see future sky

Most would assume marketers would have a strong perception of marketing in a company however a Marketo report says that is not entirely the case. The report, Marketing 2025: The future of skills and technology in marketing across Australia and New Zealand CEOs had more stronger responses to positive statements on marketing than

Marketers expect a vastly different technology stack in 2025 to that which is available to them today. That’s a key finding of a new piece of research conducted by Marketo in Australia and New Zealand. In the study called, Marketing 2025: The future of skills and technology in marketing across Australia and

After a busy year of acquisitions Adobe CEO Shantanu Narayen is overhauling Adobe’s Digital Experience business to make room for Marketo and Magento. As part of the reorganisation, executive vice president and GM of its Digital Experience business Brad Rencher will be leaving the company. Rencher joined Adobe in 2009

marketing team strategy planning market meeting

A marketing leader today could struggle to recognise the marketers of the future with technologies like artificial intelligence and neuromarketing emerging as the key tech drivers over the next five to seven years according to a new study.  A new Marketo report, Marketing 2025: The future of skills and technology in marketing

Adobe Marketo

Marketo is now officially part of the Adobe family, after acquiring the martech company for $US4.75 billion. Announced in September, the deal brings together strengthens Adobe’s B2B play and appeal to mid-market customers. It also helps dobe compete against rival marketing clouds Oracle and Salesforce. Leadership Webinar: Which-50’s 2019 Outlook