Marketing

personalisation marketing

By 2025, 80 per cent of marketers who have invested in personalisation will abandon their efforts due to lack of ROI and the risk of customer data management according to Gartner.  The Gartner report, Predicts 2020: Marketers, They’re Just Not That Into You, noted 27 per cent of marketers believe

Zero trust is not a trust technology, but rather a fundamental change in philosophy. That’s the view of  Sami Laine, Okta’s Director of Product Marketing. Laine explained that zero trust involves organisations making contextual, controlled decisions based on the information they have available, instead of simply putting their trust in

marketing team strategy planning market meeting

The scene is a common one. 15 people, sitting in a fancy high-tech conference room which experiences standard connection issues over the first 10 minutes of every meeting. We’ve all been there. This conference room belongs to a well-known ad tech company. Suddenly, the meeting attendees erupt in joy and exuberance.

Consumers comprehensively reject the practice of brands, publishers and platforms tracking their internet behaviour without their explicit consent, according to research commissioned by Which-50. Yet few sites or services allow for this, and instead assume implicit acceptance based on terms and conditions which few consumers have read — and even

Four in five Australian small businesses see value in marketing but only 34 per cent are prioritising funds in their budget for it, according to Intuit, the software firm responsible for QuickBooks. New Intuit research found marketing is not being prioritised by small businesses and they are instead relying on

Oracle has launched new enhancements to its customer data platform and announced the first customers for CX Unity, which builds on the data and marketing products the company has built and acquired over the past eight years. Both Salesforce and Adobe have announced their own CDPs this year. According to

Increasingly sophisticated technology combined with changes in the way business works are transforming the role and expectations on B2B sales people. But one thing that hasn’t changed is the power of the relationship between the buyer and seller. Trust remains the bedrock upon which great deals are built. Data revealed

millennials gen z phone usage

This is the rightful question on many marketers’ minds these days. In the numerous conversations I’ve had with marketing leaders, I’ve heard three types of answers: 1) Some assume that “Millennial” is still a universal term referring to all young consumers (it’s not). 2) Others know there’s a difference between

trust journey balance

When consumers lose trust in marketers and advertisers the whole ad ecosystem falls apart, argues Mel Silva, managing director at Google ANZ.  During a presentation at Advertising Week in Sydney, Silva told delegates consumers start to lose trust in that ecosystem when they don’t feel their personal data is being

With all due respect to the movie Field of Dreams, the days of “build it and they will come” – whether “it” is a product, service or experience, have passed. Customers, both individuals or businesses, have more power and selection than ever before. Stories of once-strong brands failing are now