Marketing

With all due respect to the movie Field of Dreams, the days of “build it and they will come” – whether “it” is a product, service or experience, have passed. Customers, both individuals or businesses, have more power and selection than ever before. Stories of once-strong brands failing are now

MktgCloudEinstein Salesforce

How frequently should marketers contact their customers? And what’s the best time to send a marketing email? Those are some of the questions Salesforce hopes its new AI-powered features will answer for its customers. Sign up for Which-50’s Irregular Insights newsletter The company unveiled several new marketing capabilities at the

Customers overwhelmingly say they want to be treated like a person with four out of five saying the experience a company provides is as important as its products and services. Little wonder then that the 2019 global Salesforce State of Marketing study of 4,100 marketing leaders worldwide found that for

Sometimes we over-complicate AI, thinking it’s too high-tech and futuristic for us to use in our everyday work. But AI is not the future, it’s the present. In fact, it’s yesterday! Let’s not consider it an unattainable technology, because sometimes AI is so simple that we don’t even realise we’re

measuring success growth measure

Measurement matters. Or in the words of international performance improvement and quality expert, H. James Harrington, “Measuring is the first step that leads to control, and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t

In this guest post from Melody Townsend, General Manager – Product & Network Marketing at ME Bank, explores the practical steps marketers can take to build trust with customers. The concept of ‘trust’ has always been around, but in more recent times, there’s been a growing emphasis on how trustworthy

business, strategy, marketing plan

Webinars are an extremely powerful marketing tool, according to Alison Jack, Marketing Campaign Coordinator at Employsure. She warns that they take time and effort to organise — but the rewards are worth it. She says, “Planning is key. A lack of planning and structure can lead to ad hoc webinars

mobile chatbots ai machine learning

Chatbots and the conversations they facilitate are creating troves of new customer data. Leaders are already using this data to create opportunities for marketing, according to James Kraeutler, VP of the ISV and technology alliance program at Genesys. However, successfully leveraging these new marketing opportunities requires avoiding a common technology

cookies

Over the past two years software company Zoho has removed all third party cookies from its sites as it strengthens its user privacy procedures and policies. Sign up to Which-50’s Digital Marketing Newsletter Nominate today for the Which-50 Digital Experience Awards. Simple. Fast. Easy. “We don’t use any third party

Several Australian traveltech companies have merged in a bid to crate the region’s leading online marketplace for outdoor tourism, merging holiday bookings with travel and tourism information into a single experience. TH2 owned companies, Roadtrippers Australia and CamperMate have joined with GoSeeAustralia and Outdoria, in a deal involving cash and