In this guest post from Melody Townsend, General Manager – Product & Network Marketing at ME Bank, explores the practical steps marketers can take to build trust with customers. The concept of ‘trust’ has always been around, but in more recent times, there’s been a growing emphasis on how trustworthy
Webinars are an extremely powerful marketing tool, according to Alison Jack, Marketing Campaign Coordinator at Employsure. She warns that they take time and effort to organise — but the rewards are worth it. She says, “Planning is key. A lack of planning and structure can lead to ad hoc webinars
Chatbots and the conversations they facilitate are creating troves of new customer data. Leaders are already using this data to create opportunities for marketing, according to James Kraeutler, VP of the ISV and technology alliance program at Genesys. However, successfully leveraging these new marketing opportunities requires avoiding a common technology
Over the past two years software company Zoho has removed all third party cookies from its sites as it strengthens its user privacy procedures and policies. Sign up to Which-50’s Digital Marketing Newsletter Nominate today for the Which-50 Digital Experience Awards. Simple. Fast. Easy. “We don’t use any third party
Several Australian traveltech companies have merged in a bid to crate the region’s leading online marketplace for outdoor tourism, merging holiday bookings with travel and tourism information into a single experience. TH2 owned companies, Roadtrippers Australia and CamperMate have joined with GoSeeAustralia and Outdoria, in a deal involving cash and
In 2019, personalisation is a marketing maxim. As B2B and B2C customers become increasingly savvy and independent researchers, the marketing landscape is rapidly clogging: buyers see more messages, have access to more information, and research more independently than ever before – and are therefore more likely to become overwhelmed. Personalisation,
Quantifying the offline impact of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail use case. People shop across channels, but online businesses do not commonly measure marketing return on investment in this way.
Customer engagement will be the battlefield where brands win or lose in the future, according to Twilio’s chief marketing officer Sara Varni. She said if you think about those companies making headlines like Uber or Airbnb it wasn’t because they invented something new but reinvented a way to consume an
So, marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat for most marketing leaders. Not to mention, you’ve unlocked a host of new possibilities. Leveraging predictive? Making use of AI?
Consumer confidence is key, and needs to be earned. Too many companies focus on short-term profits and data quantity instead of quality. The focus needs to be more on customer goodwill and long-term loyalty. In a world of increasing consumer awareness, the risks can be reputation damage, slashed revenues and share