As the COVID-19 forces companies to halt trade shows, gatherings and events globally, digital content has become essential in driving business opportunities, marketing education and customer engagement , according to a new report from the CMO Council. The report, Making Content Marketing Convert noted marketing organisations lack the necessary capabilities

Respondents to Gartner’s 2019 Tech Marketing Benchmarks Survey indicate that technology and service providers spend an average of 11 per cent of marketing programs budget on third party tradeshows and hosted event spend averages 6 per cent of the program’s budget. As a critical element of the marketing mix, cancellations

The SARS-CoV-2 virus and COVID-19 disease are increasingly making headlines. As you are no doubt aware, the number of known and reported cases will surpass 80,000 today, and more than 2,600 have been killed by the disease. While the first priority is health and safety, CX leaders must give consideration to how

personalisation marketing

By 2025, 80 per cent of marketers who have invested in personalisation will abandon their efforts due to lack of ROI and the risk of customer data management according to Gartner.  The Gartner report, Predicts 2020: Marketers, They’re Just Not That Into You, noted 27 per cent of marketers believe

Zero trust is not a trust technology, but rather a fundamental change in philosophy. That’s the view of  Sami Laine, Okta’s Director of Product Marketing. Laine explained that zero trust involves organisations making contextual, controlled decisions based on the information they have available, instead of simply putting their trust in

marketing team strategy planning market meeting

The scene is a common one. 15 people, sitting in a fancy high-tech conference room which experiences standard connection issues over the first 10 minutes of every meeting. We’ve all been there. This conference room belongs to a well-known ad tech company. Suddenly, the meeting attendees erupt in joy and exuberance.

Consumers comprehensively reject the practice of brands, publishers and platforms tracking their internet behaviour without their explicit consent, according to research commissioned by Which-50. Yet few sites or services allow for this, and instead assume implicit acceptance based on terms and conditions which few consumers have read — and even

Four in five Australian small businesses see value in marketing but only 34 per cent are prioritising funds in their budget for it, according to Intuit, the software firm responsible for QuickBooks. New Intuit research found marketing is not being prioritised by small businesses and they are instead relying on

Oracle has launched new enhancements to its customer data platform and announced the first customers for CX Unity, which builds on the data and marketing products the company has built and acquired over the past eight years. Both Salesforce and Adobe have announced their own CDPs this year. According to

Increasingly sophisticated technology combined with changes in the way business works are transforming the role and expectations on B2B sales people. But one thing that hasn’t changed is the power of the relationship between the buyer and seller. Trust remains the bedrock upon which great deals are built. Data revealed