Marketing Technology

One of the most important elements of marketing and digital transformation — that still attracts too little focus — is the marketing technology stack or marketing platform strategy. We hear a lot about Marketing Clouds and the literally thousands of bespoke marketing- and digital-related applications and software, but almost universally

Marketing technology firms tapped the investment venture and other start up funding markets for over a billion dollars in the first quarter of 2015, with analytics the biggest draw card. The figure is a big increase on the $US718 million the VCs stumped up in the previous quarter. An analysis