marketing operations

CMOs are spending less on marketing technology than last year, but the software still makes up a considerable portion of marketing budgets.  According to Gartner’s CMO Spend Survey 2019-2020, marketing technology (martech) investments dropped 3 percentage points year over year, falling to 26 per cent of marketing budgets in 2019.

Marketing operations platform Aprimo has launched new tools to help marketers better manage their budgets and measure ROI and improve productivity. “We’re excited to provide several new product enhancements and integrations that not only enable organisations to better optimise their Aprimo solutions, but also gain increased visibility into their data

safety, risk, compliance, brand safety

Compliance is a growing concern for marketers but risks can be minimised with good marketing operations, according to Jon Williams, senior vice president international, Aprimo. “Most marketers work under some form of compliance, and really what we try and do with good marketing operations is to make that as easy

Removing and automating the “drudgery” of marketing operations frees up one of a marketer’s most valuable resources, their time, according to Jon Williams, senior vice president international, Aprimo. Williams talked with Which-50 about the benefits that good marketing operations can bring to an organisation. Chief among them is the ability