marketing mix modeling

To gain a deeper understanding of marketing’s impact, Gartner research shows there are four distinct methods that marketers can employ to gain deeper insights.  Marketing mix modelling (MMM), Multitouch attribution (MTA), Holdout Testing and Unified Measurement Approaches (UMA) should be used to get a better understanding of the impact of

Digital marketing

Attribution and marketing mix modeling solutions measure the impact of marketing and media efforts, and suggest ways to improve that impact. Increasingly, marketing leaders use both methods — either in parallel or unified within the same platform — to expand the scope and precision of their measurement. It takes skilled