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Most would assume marketers would have a strong perception of marketing in a company however a Marketo report says that is not entirely the case. The report, Marketing 2025: The future of skills and technology in marketing across Australia and New Zealand CEOs had more stronger responses to positive statements on marketing than

Ask yourself a simple question. What kind of human being “owns” another human being? The very concept is so objectionable wars have quite literally been fought over it.   Yet, as digital transaction volumes grow and with ever more stakeholders typically involved from first engagement to completion, we increasingly hear

  Programmatic ad buying and selling has expanded at a truly dizzying pace. Perhaps the only thing to explode faster has been the adoption of acronyms and jargon to describe the processes and tools used in its practice. Fear not! the Arms Traders Alamanc  – a joint initiative of Which-50,

Analytics can help marketers serve the needs of three distinct groups of stakeholders: internal team members, customers, and prospects (or members and future members in the language of credit unions). That’s the view of Lynne Jarman Johnson, CMO of one of the top credit unions in the US state of

Last month Ben Grubb – a Fairfax telco and tech journalist – won a court case against Telstra to obtain access to his metadata. The decision was two years in the making highlighting how important the issue of metadata privacy is. It is safe to say this is not going

Wearables and connected devices are dominating the events on every marketer’s calendar. As industry experts discuss the Internet of Things in speeches and roundtables across the globe, it’s clear that smart technology is becoming part of the mainstream marketing mix. With this technology set to permeate our everyday lives, it’s

  Online shopping in the world’s largest consumer market continues to demonstrate robust growth. Since 2005 the total value of online sales during the holiday season in the US has increased from $19.6 billion to $53.3 billion with only one down year in 2008 – at the height of the

Australia’s marketers are more confident about digital than ever before, feel their personal skills have improved considerably over the last year, and are receiving higher levels of support for their activities within their organisation. Well at least that’s true in the B2C world. B2B marketers still lag, both in terms

The majority of Australian marketers now employ content marketing strategies according to a new study by the Content Marketing Institute and the Association of Data-driven Marketing and Advertising  (ADMA) According to the research nearly half of the marketers surveyed believe that ROI measurement was an immediate and important criteria to

Seventy-four percent of technology companies have achieved something “breakthrough,” “revolutionary,” or “world class,” and 49% are leaders of their category. Hard to believe, yes, but that’s what they tell us. I recently examined all the press releases from MarketWired’s industry feeds for Computers & Software; Telecommunications; and Electronics & Semiconductors