marketer

Wow. Media intelligence firm Isentia has announced it has acquired content marketing company King Content for a deal reported to be $48 million. The acquisition further diversifies Isentia’s services across owned and earned media in one of the fastest growing segments of the communications and marketing industries. King Content is

  Customers overwhelmingly receive a fragmented experience as they move channel-by-channel according to a study by Accenture. Indeed the research found that three quarters of customers suffered from this affliction. Despite the promise of digital delivery and the universe of data points that marketers now have available to them to

The inexorable shift in the marketing function to digital is a largely consumer-driven phenomenon. Digital technologies like the Internet, social media, and mobile devices have empowered consumers to demand more out of brands and marketers.  For today’s tech-savvy consumers, simplicity, convenience, and highly personalized omnichannel experiences are root expectations. Marketers,